Attendees at Mad Cool Festival are already receiving the easyGOband mart bracelet at their homes, with which from 16 to 18 June they will be able to enjoy the concerts of Neil Young, The Who or Bands of Horses at La Caja Mágica in Madrid without queues to access the site, paying for their drinks without having to carry cash (cashless) and absolutely safe. With a simple registration from the app -also developed by us- or the festival website to link it to a bank account and thanks to the NFC technology, which allows promoters to know with accuracy and in real time the number of attendees and your consumption patterns.
These are just some of the advantages that the technology developed by PaynoPain with its smart wristband can already enjoy, as it was confirmed on May 7 at the EMPO Awards held at Arena México City by the promoter Zignia Live and its partner Marketing Ideas and Technology (MIT), which will also use it soon in a great event in Monterrey.
And so more than 20 music festivals and different events to be held in Spain, Mexico and Colombia during the coming months, among which also include the Primavera Sound of Barcelona, Azkena Rock de Vitoria, Al Rumbo de Chipiona (Cádiz) or the ElectroSplash de Vinaròs (Castellón), the latter being the first to implement it in 2014. All of them have understood that the innovative easyGOband wristband gives them more efficient and secure control of access and public flow, as well as facilitating instant payment and traceability, while the user can mark an expenditure limit and configure a password to validate each transaction. So far the statistics reveal that, on average, the use of the smart bracelet increases income for promoters by 30%.
An interest that was also reflected among large companies and North American investors during the recent visit of easyGOBAND promoters to Silicon Valley (California) within the Spain Tech Center Immersion Program (STC), an ICEX initiative supported by Red.es and Banco Santander, which selected the PaynoPain tool together with 12 other Spanish projects. Specifically, the company established direct contact with the Festevo and Eventbrite event managers to introduce their solution in the USA. And it has also signed marketing and distribution agreements with Mexico’s MIT and Colombia’s Payvalida