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Marketplaces: What payment methods do sellers and customers prefer?

Marketplaces could be defined as a virtual shopping center. The difference is that, in this case, the mall instead of charging the seller a rent and expenses, it charges a monthly fee plus a commission on its sales. And these commissions can be really high, as is the case with Amazon, which charges its sellers up to 15% on sales as a commission.

 

Knowing this, it is easy to understand why the payment methods offered by the giant marketplace are limited: the cheapest in terms of commissions and the most popular among consumers, since the commission of the payment platform must be added to the commission on the sales, as we’ve seen.

However, each marketplace has totally different prices, for example Ebay commissions on the seller do not exceed 7%. And these are just two of the most popular examples, but in recent years the number of online marketplaces has multiplied rapidly. And not in vain, because during the pandemic the best established platforms have grown to 100%, 200% or more. Without a doubt, it is a business model that really works today.

 

So how do you choose payment methods when launching a marketplace? It will be necessary to take into account the preferences of the sellers and, above all, those of the buyers, since are them who are going to make use of the payment gateway.

 

What payment methods do sellers in a marketplace prefer?

 

The short answer is: those that cost them a lower commission and improve their conversion rate. Without a doubt, payment by credit card is mandatory, since it is the one preferred by customers and (depending on the provider) one of those with the lowest commissions.

And the improvement of the conversion ratio can occur in different ways, the main one is to give the customer a payment method that they trust. Undoubtedly, it is also important to choose a payment gateway that is integrated within the same web to give greater confidence to the buyer, and also using alternative payment methods such as MoTo, which allow to recover abandoned carts and potentially save sales that were considered lost.

 

What payment methods do marketplace customers prefer?

 

The short answer is: the more options to choose from, the better. Because while it is true that the percentage of cyber shoppers who are reluctant to enter their card payment details is decreasing, it is also true that this type of user continues to exist and that due to the pandemic, new inexperienced buyers have appeared and they also fit that profile.

 

But not only that, new payment methods appear every day that have the option of becoming the favorites of some sectors of the population and that should not be left aside, as is the case with Bizum or even cryptocurrency.

 

 

At PaynoPain we are experts in online payment methods and we have all the tools to provide our customers’ marketplaces with the favorite payment methods of the Spanish and European, in addition to offering the best anti-fraud security measures and a control panel that facilitates the control of all transactions and business expansion.

 

 

Find out without obligation about our payment methods for marketplaces:

 

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    5 challenges and opportunities for ecommerce or online sales in 2021

    2020 has been a really complicated year for everyone on an economic level, and if there is something we can make clear at the moment, it is that it will be a turning point in retail, specifically in its digital version, e-commerce or online sales.

     

    And everything indicates that 2021 will be when the ecommerce trends started during the first months of the pandemic settle and become widespread, so it is more than convenient to know them as soon as possible to implement those that interest our business and put ourselves ahead of the competition.

     

    At PaynoPain, as experts in online payment technologies, we have made a selection of those challenges and opportunities that ecommerce or online sales will have to face in 2021. Let’s see them!

     

    1. The border between physical and online sales is blurred

    The excuse that a small store does not need an online presence because of its limited geographic reach has ceased to make sense during lockdown. Local businesses have had to reinvent themselves by force in order to still be in business, and having an online presence has been one of the most necessary changes, although in some cases it only implied a small web page or opening some profiles on social networks.

     

    But the thing is that customers have acquired new habits that they are unlikely to abandon in the future, so returning to 100% face-to-face sales will no longer be possible. And the truth is that combining the online world with the physical one has enormous advantages for companies, since it allows you to take advantage of the benefits of both and create sales combinations according to your needs: buy online and pick up in store, check the stock online and buy in store, direct an in-person customer to ecommerce when there is not enough stock in store … The options are unlimited and each business must configure its own multi-channel strategy.

     

    2. Social selling has come to stay, but…!

    We have already spoken other times about the boom that social selling is experiencing in social networks. The truth is that this type of online sale has been a patch solution for those businesses that have not been able or wanted to digitize their sales through their own e-commerce platform, although we know that one thing does not replace the other and will never be able to do so.

     

    The ideal, without a doubt, is to use social selling as a reinforcement to web sales and take advantage of its characteristics to offer close and personalized attention to potential customers, always with the support and confidence that gives being able to access the company’s site where find more information and products. And this is precisely the biggest barrier that social selling has: the lack of trust on the part of the user. Breaking that barrier through a social media strategy that is based on transparency and communication will be another challenge for companies that have not yet done so.

     

    3. It is time to take the international leap

    Although not all businesses will have the need or desire to sell internationally and, many times, not even nationally, the truth is that the unstoppable trend is towards globalization. Especially by those companies that have created original and unique products or services and want to export them to other countries so that other markets can get to know and enjoy them.

     

    And the truth is that technology makes it easier and easier, choosing the right suppliers for online sales and logistics, today it is easy to start selling in other countries, especially within the European Union itself. With common laws such as PSD2 and tools like our Paylands payment gateway, any Spanish company that wishes can start exporting their products to our neighboring countries.

     

    4. Buyers choose sustainability

    Of course, another trend that cannot and should not be denied is the progressive preference on the part of consumers for sustainable and local products. Many buyers have begun to base their purchases on responsibility over price or variety, and the market has undoubtedly reacted quickly by expanding the number of products that meet the requested requirements.

     

    Selling products with recycled materials or, at least, easily recyclable, reducing the use of plastic, ensuring fair treatment of workers throughout the manufacturing process or carrying out corporate responsibility actions are efforts that the customer values ​​more and more every day, and cannot be set aside. And if selling only to nearby regions is not within the plans of our company, it is highly recommended to start a carbon footprint compensation plan so the international client has the peace of mind that they are buying in a responsible and sustainable way.

     

    5. Secure payments become the only option

    With the entry into force of the famous European PSD2 payment directive in early 2021, skipping two-stage customer identification will no longer be a possibility (except for low amount payments) and secure payments will become the only option to sell both physically and online. And the truth is that it is the best for everyone, because the customer will have the peace of mind of being buying safely, but the seller will significantly reduce the number of chargebacks or payment setbacks based on alleged fraudulent purchases.

     

    Betting on a payment technology that facilitates compliance with PSD2 is already essential, but it is no less important to ensure that said technology allows both physical and online payments, both on the web and in social networks, facilitates internationalization and that it is implemented by a trusted company with a long history and experience such as PaynoPain.

     

     

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      5 reasons to open an online store if you already have a physical store

      These days everybody is talking about the importance of having an online store, even if your company is an SME. But the truth is that sometimes, when you already have a physical store that works well, it is difficult to see reasons to dedicate the time and effort necessary to create an online store or, at least, a website about the company.

      Actually there are many compelling reasons to have an online presence, whatever the business area you work with. And with the aim of clarifying ideas and giving the necessary push to those who still do not have their own website, we have compiled the 5 main reasons to open an online store if you already have a physical one:

       

      1. Do not lag behind the competition

      If they haven’t already, it is a matter of time before the direct competitors of a physical business create an online version of themselves. And while it is tempting to wait for this to happen to follow in their footsteps, the ideal if you want to have an advantage over the rest is to be the leader in the digital race and not a mere follower.

       

      The time that an online store has been open is decisive in its level of traffic and its reputation, therefore the only way to stay ahead of the competition is to open your own website as soon as possible.

       

       

      2. Reach a much larger audience (even international!)

      No matter how many customers a physical store has, it will always be geographically limited to its neighborhood, city or, at most, region. Taking the virtual leap means being able to reach as many users as you want, you just have to plan the logistics to be able to deliver the products or services nationally or even internationally.

       

      In addition, the fixed costs of an online store are very low, so if the expected results are not obtained as quickly as desired, this will not be an economic challenge for the business.

       

       

      3. Sell without schedules

      More and more, customers are getting used to buying online for the convenience of being able to do it from home and at any time. Work hours do not always leave free time to go shopping in physical stores and this also favors online sales.

       

      Therefore, an online store better adjusts to the schedules of those customers who cannot go to the physical store and serves as a complement, allowing sales 24/7. In this way, the workload in the physical business is also reduced and both worlds can even be connected allowing the collection of products purchased on the web in the store.

       

       

      4. Cheap and effective advertising

      Advertising campaigns are much cheaper on the internet than in traditional media such as press or television. And the truth is that, today, the audience that can be reached through this channel has nothing to envy the rest of the media. Ads can be created on social media, Google Ads or online media for the desired financial investment, however it is essential to have a web page to which to direct the traffic that is achieved in these campaigns. And if users can buy directly from an online store, the chances of success grow exponentially.

       

      In addition, online marketing campaigns have the added advantage that, if they are well configured, they have a very high profitability and, in addition, it is possible to know exactly where each client has come from to adjust the parameters and the investment.

       

       

      5. Virtual stores are immune to confinement

      Given that we are in the midst of a health crisis due to the COVID-19 pandemic and that many businesses have suffered great economic losses due to the confinement experienced, it is inevitable to take this point into account when making a decision. Those businesses that had an online version have been able to continue working and have focused on virtual sales to alleviate possible losses, while those that only had a physical store have had to close and stop all economic activity.

       

      We do not know if this situation will happen again in the future, but it is certainly something to consider when deciding to create an online store for our business.

       

      At PaynoPain we have been working for 9 years with companies that sell products and services online and providing them with comfortable and attractive means of payment, both for themselves and for their customers, for really affordable prices.

       

      Find out without obligation how we can help you to get online payments and don’t spend another day without an online store:

       

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        What trends in payment methods will emerge in 2021?

        The pandemic has accelerated the digital plans of most companies, reaching digital transformation plans that were initially going to take years to be carried out in a few months. Ecommerce has been strengthened by the pandemic and the online sales channel has become the main one for many businesses. But this is not the only trend in means of purchase and payment that COVID-19 has brought, several more have already been detected and their moment of consolidation will be in 2021.

         

        PSD2, payment initiation and a-commerce

        There is an event that many have forgotten but that will condition the world of online payments as much or more than the pandemic: the entry into force of PSD2. From the end of 2020 the authentication of the online buyer must be reinforced, but there will be a way to be able to make recurring charges, necessary for a-commerce (automated commerce), without the user having to identify himself each time or, at least, in a much faster way: the initiation of payments.

         

        And a trend that will inevitably be associated with double authentication is going to be the use of biometric features for the approval of payments. A touch with the fingerprint, the scan of the iris or the facial features will serve as confirmation to complete the payment quickly and safely for the user.

         

        Unified Commerce

        With the widespread digital leap that we are experiencing, the next logical step towards efficiency is to integrate all sales channels to offer a better customer experience, avoid duplication and optimize costs. To take this fundamental step, there are different technologies that will help businesses to centralize their sales, such as a payment gateway that works both offline and online but also includes social selling or apps and unifies all charges, data collection and statistics. Also, card tokenization will guarantee the security of payment data even in multi-channel mode.

         

        Ewallet and loyalty apps

        Although cashless payments have skyrocketed, the possibility of reducing intermediaries and that the customer can pay directly in a business’s own app is even more interesting. This is especially interesting for restaurants and cafes or companies that require great loyalty efforts, such as gas stations and service stations. Creating your own app serves to open a direct communication channel with the customer, it allows him to adopt the power to complete the entire purchase process practically independently and, in addition, it can include loyalty tools such as point cards or discount coupons . A wide range of possibilities that the pandemic has made much more necessary and that will begin to become popular from 2021.

         

        At PaynoPain we are experts in online payments and we are helping many Spanish and international companies to comply with the regulations and start working with the payment tools that we have seen.

         

        Find out how we can help your company to digitize and enjoy a more efficient payment system:

         

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          Management of online payments in SMEs and micro-enterprises: what is the best solution?

          A fact that is often talked about in Spain is that most of the Spanish businesses are small and medium-sized companies, but the truth is that the figure is even higher than many might imagine: according to the report ‘Entrepreneurship at Glance 2017‘ by the OECD, about 95% of Spanish companies are micro-SMEs, that is, with less than 10 employees.

           

          This is information that B2B service providers do not always take into account despite its importance, since these types of companies will have specific needs that have nothing to do with those of large companies or multinationals.

           

          At PaynoPain we provide payment services to companies of all sizes, but many of our clients are SMEs and micro-enterprises, for this reason we have managed to create the perfect products and customer experience for these types of companies. These are some of its main features:

           

          – Fair prices, proportional to sales: obviously a small company cannot afford the same costs than a large one, in the same way that revenues will not be the same either. For this reason, the commissions of our payment services are proportional to the sales and economic capacity of each company, always adjusting them as much as possible to maximize their benefits.

           

          – Easy and guided integration system: our payment gateway has plugins to integrate with most online sales platforms without any effort, in addition our support team offers constant support for the peace of mind of our clients.

           

          – Close and efficient customer service: we know that offering optimal service to your customers at all times is the most important thing for both large and small companies, for that reason our 24/7 customer service solves quickly and with a close and personalized treatment any problem that may arise.

           

          – Own security tools: small companies cannot afford to have an infinity of providers for different needs, which is why it is especially useful that our payment gateway has different security and trust-building tools for customers, such as 3D Secure or our own anti-fraud system. These tools protect both buyers and the online store from possible fraud attempts, the use of stolen cards or data theft.

           

          As we have seen, SMEs and micro-enterprises are the business base of Spain and it is essential that their management of online payments is simple and fluid for the convenience of all citizens. And with this objective we work at PaynoPain innovating in payment technologies and now also in financial services.

           

          Whether you want to integrate our payment gateway into your physical and/or virtual business or if you want to explore other ways of collaboration, write to us without any obligation and we will be happy to answer all your questions.

           

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            It is time to retain new online customers

            E-Commerce has had 55% growth in the last two months due to the closure of shops, which has meant the arrival of many new customers to online stores. Doubtlessly, it’s a unique situation that must be strengthened, achieving new customer loyalty and improving long-term results. If this is your case and you are looking for a way to retain your new customers as soon as possible, we bring you the most important strategies that you can do to achieve it:

            1- Establish feedback with the customer

            We must provide the customers with useful tools  and communication channels to transmit their opinions and experiences with our product. Both positive and negative reviews help us to keep improving. In this way, the client will feel valued and increase his confidence and comfort in front of our brand, at the same time that we get information to resolve mistakes and improve our service. It’s very important to offer quality customers service which is actually effective helping customers. 

            2- Increase your presence on social networks

            Increasing engagement is most important to improve online clients loyalty. It provides us the opportunity to show the human side of the brand, getting closer to the customers and their social environment. Social networks are not only an indispensable tool for instant and massive communication and promotion, but also an effective method to retain clients through own content which encourage interaction or causes emotional stimuli in the online community. In addition, it allows to improve both the recognition and the image of the brand.

            3- Offer discounts and personalized offers.

            Discounts and offers stimulate the purchasing action of our products. Through this loyalty strategy we facilitate the consumption of the “associated products” for clients., at the same time that we get them to have better knowledge of our website. Recommending, offering and providing discounts to customers in concrete products based on previous purchases will help us to stimulate the purchase in our lines products. Also, launching giveaways and gifts to reward your brand loyalty is an effective strategy to build customer loyalty.

            4- Safe and comfortable shopping experience. 

            In a time when scams and data theft are very present on the network, the customers feel defenseless in internet, so our website must inspire confidence and security by the time the customers are going to introduce a sensitive data. Therefore, a payment gateway that inspires confidence and security is an indispensable tool to retain online customers. 

            In order to help you in your objective, in PaynoPain we have Paylands, our payment gateway which helps in improving customers’ loyalty thanks to a quick and easy payment process and the large number of security tools that it includes.  

            Do not doubt to contact us for more information.

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            What role will online payments play in the new post-COVID-19 normality?

            The health crisis caused by COVID-19 has triggered numerous economic and social changes that, in all likelihood, will largely remain in the new postcoronavirus normality. As we have talked about several times lately, businesses that didn’t previously have an online presence have been forced to virtualize in order to continue offering service to the confined population and not having significant economic losses.

             

            For their part, those businesses that didn’t have an online store or the possibility of creating one at the moment, have found an intermediate solution in our pay-by-link service, through which their customers have been able to order and pay by contacting them directly by different online channels. Ultimately, it’s a way to take the digital leap with minimal investment, an affordable option for any business.

             

            As expected, during the confinement online purchases are estimated to have increased by 55%, being the only way to continue providing goods to citizens while maintaining social distancing and security measures established by the authorities. But it’s also anticipated that this number will never return to what it was before quarantine, initially for fear of contagion and, in the long term, for the total acquisition of the new buying habit.

             

            On the other hand, businesses that have been able to remain open, such as supermarkets and grocery stores, have seen the use of card and contactless payments increase significantly, due to consumers’ fear of using cash because of its large bacteria transmission capacity (not viruses). Not surprisingly, the cash withdrawal fell 68% in March. Contactless payments have been especially favored by the bank’s decision to increase the payment limit hereby from € 20 to € 50 without the need to insert the pin into the dataphone. This decision has been given by the recommendation of the European Banking Authority, with the aim of avoiding physical contact with the terminals as much as possible and thus reducing the possibility of contagion.

             

            All these measures and new habits acquired reaffirm a trend that had been going on for years, the trend towards the total digitization of payments and the residual use of cash. And, although the classic means of payment will rarely disappear, the truth is that giving the maximum possible payment options to the customer is today as the only way to avoid losing sales. For this reason, at PaynoPain we work to create innovative, very secure payment methods that meet all needs.

             

            Sources: Ecommerce News, Europapress

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            Is it dangerous to buy online on seasonal sales? Following these basic tips, it won’t be

            On dates of large figures of online purchases such as Christmas or seasonal sales, many people consider using this means to buy, but still feel reluctant for fear of possible dangers. And the reality is that, although the chances of being a victim of fraud remain very low, it is on this type of date when you have to be more careful when buying online.

            Luckily, it is very easy to know if a site is reliable to buy or not, you just have to learn the keys that will help you find out in a few seconds. That is why today we show you the steps to follow to buy online on seasonal sales with total security, so that fear never again makes you lose a good buying opportunity.

            Basic rules of online security

            To begin with, we will see some basic online security rules that will avoid dislikes in any circumstance:

            1. Never give the card PIN: this pin will only be requested by your bank’s ATM or your bank’s website for very specific operations. Never give it to any website, do not send it by e-mail or anything similar. It is not necessary to complete purchases, in any case.
            2. Do not make online purchases connected to a public Wi-Fi: the information you send through these networks may be visible to third parties and, if they have bad intentions, making purchases connected to this type of network would be a big mistake because you would be providing them your payment information.
            3. Use complex passwords, try not to repeat them and change them regularly: this security rule that you will have read more than once is one of the least met but on more than one occasion it would have saved someone from getting in trouble. Keep in mind that there are applications that automatically generate and save very secure passwords so you don’t have to memorize them, simplifying security work greatly.
            4. Avoid being a victim of phishing and smishing: for this, never respond to e-mails or sms with personal data, even if you think you know the company that asks for them. If, for example, your bank asks for data, it will never do so by this means, but you must enter its website, log in and enter them in a secure way.

             

            Buy online safely on a website we already know

            If the website where you are about to buy something is already known to you because you have previously made purchases and everything went well, there is only one security measure you should take: make sure you really are on the website that you think you are.

            A common fraudulent practice is to imitate a known website so that the buyer believes he is in another virtual store. Luckily, this is as easy to solve as checking that the URL is correct or, if you are not sure, searching Google for the name of the store you want to access and do so through the search results: the authentic one will appear among the first results.

             

            Buy online safely on a website that we do NOT know previously

            But in the case of buying in a new virtual store that we don’t know previously, we can also do it in a perfectly safe way, we will only have to check its validity through a few simple steps:

            1. Distrust impossible discounts: a discount, by itself, is no reason to distrust a site completely, but if you find exaggerated discounts such as 80% or 90%, it is better to be alert and check the next steps well.
            2. Check that it is a secure domain: for this it is as simple as looking for the little padlock next to the URL. Not all safe stores will have it, but if one has it, probably it is a secure shopping site.
            3. Search for contact information, legal notice and conditions of purchase on the website: all these data offer veracity in an online business, especially contact information, the more there are, the better: telephone, e-mail, physical address, etc.
            4. Search for online opinions and profiles in social media: this is a creative way to make sure that we are not on a “ghost” website. If it is a real and trustable online store, surely they will have social networks with customer comments or ratings of their products and quality of customer service on some internet websites.
            5. Finally, common sense will tell us if it is a suspicious website: strange domains, a bad translation, lack of information… If you already have some experience shopping online, you will naturally suspect when a website feels untrustable.

             

            But above all it is important to not panic. The chances of being a victim of online fraud are very low and the authorities identify and close fraudulent websites daily so that buying online is something safe for everyone. So we encourage you to enjoy the sales also online by following these simple security measures.

            And if you have an online store and want to make it more secure, do not hesitate to contact us to learn more about our secure payment gateway, with the best technology and different systems that make it one of the safest in the market.

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            Christmas 2019: we reveal the perfect tool to achieve the best results and comply with the PSD2

            There are a few weeks left before Christmas and the families are starting to buy their gifts right now, so it is certainly time to be sure about the strategy you are going to follow this year so your online business has better results than ever. If you are not, we recommend that you apply or at least review these strategies that we shared to sell more on Black Friday and Cyber Monday.

            But as we know that all help is little when it comes to selling more, we have decided to share with you the secret to get better results this Christmas and also comply with the new European payment regulations PSD2.

            The tool we are talking about is called Paylands, it is our payment gateway with cutting-edge technology and the ability to change the direction of your online store sales. How is it possible? Let’s see it:

             

            Did you know that today 6 out of 10 online shoppers buy through mobile?

             

            So it will be essential that this Christmas you have implemented a payment gateway that adapts perfectly to this device and facilitates the purchase to make it a quick and simple process. This is one of the qualities of Paylands.

             

            Did you know that the average cart abandonment rate is 65%?

             

            And that 11% of them abandon the purchase process for being too complicated and 7% for not finding enough payment methods?

             

            Your goal this Christmas campaign is to reduce the abandonment rate of your online business, and with our payment technology you can simplify the payment process and offer a variety of methods to achieve it (even with cryptocurrencies!). In fact you can offer one-click payments to your regular customers.

             

            But it also allows you to resume unfinished sales by different means, such as e-mail and telephone, so you can remind users to finish their purchases and facilitate the process with the direct purchase link.

             

            Did you know that in Spain 27% of Christmas purchases are made between December 16 and early January?

             

            This can be considered last minute purchases and these are characterized by being much more impulsive. With the one-click purchase that Paylands offers to your regular customers, you will be able to repeat orders that they liked and want to give away to more than one person. A quick purchase process for purchases that need to be fast.

             

            Did you know that your online business (in Europe) must comply with PSD2 before the end of 2020 and that with Paylands you can get it right now?

             

            The new European payment regulations have focused on online payments and have greater security requirements. Updating your payment system before the end of 2020 is necessary if you want to comply with the law, but if you change to Paylands you will not have to do anything at all, apart from enjoying all the advantages it offers.

            Contact us today without obligation and in 24/48 hours you will have Paylands running in your online store so this Christmas you will enjoys the best selling results.

             

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            How to sell more than ever on Black Friday and Cyber ​​Monday

            Last year we already showed you the importance of your payment gateway during Black Friday and similar dates in which a great sales peak is expected. And this year we are going to focus on marketing strategies that have proven to work especially well in these important days for online stores. Get ready to sell more than ever on Black Friday and Cyber ​​Monday!

            We will assume that you already know well the best practices that get more sales nowadays: free shipping and returns, offer the highest possible discount, do marketing campaigns in Google Ads and social networks, send mailings to your customer bases… But, just in case, here you will find several posts with different strategies to consider to improve sales results:

             

             

            But focusing on Black Friday and Cyber ​​monday, which are the dates that most worry these days, we will see some important tips to sell more than ever and that are not usually taken into account:

             

            Prepare your website (and not just the offers)

             

            Not all online businesses take into account that higher sales also means more traffic on your website and higher chances of running out of stock. Therefore, it is important to anticipate possible problems and write specific terms and conditions these dates, that are accessible from the website and that take into account any possible user complaints.

            Slow website, lack of stock or delays in shipments are the most common problems, but the more scenarios contemplate the terms and conditions, the more headaches you will save.

             

            Differentiate discounts for each day: flash deals

             

            Every year more online businesses decide to join the whole Black Friday’s and Cyber ​​Monday’s Black Week. This means starting to make discounts from the first Monday of the week (this year on November 25) and to Cyber ​​Monday itself (this year on December 2). And something that is very effective to take advantage of this week of offers and further improve sales is to differentiate discounts by days and make flash offers, as they create the feeling of urgency and reduce the amount of abandoned carts.

            So, you can choose a range of products to be on sale on Monday, another on Tuesday, another on Wednesday … And Black Friday itself and Cybermonday put more products on offer. But this is only one option: the possibilities are unlimited and you know better than anyone what can work for your business. And, of course, you must announce these flash discounts on the website, in mailings to customers, in social networks and in Google advertising, if not, it will do almost no good.

             

            Create specific campaigns

             

            There are many people who weeks earlier already start looking for products that they want to buy accompanied by the words “black friday” or “cyber monday”. Creating a Google Ads or social media campaign with these keywords and showing juicy discounts either in text or image format is a very interesting idea.

            You want to be the first result of these searches and the most eye-catching, so do not skimp on advertising, because if you reach your target audience and the discounts are worth it, the benefits will undoubtedly far outweigh the advertising investment.

             

            Use tools to create a sense of urgency

             

            There are countless tools that favor the visitor to complete the purchase process, such as complete descriptions, free shipments, verified opinions or having a payment gateway with a quick purchase process.

            But in these important days the competition is more voracious than ever, so you need to make sure that your visitors feel the need to buy in your online store and not in others, and that they do so as quickly as possible. For this there are tools that generate a sense of urgency, such as putting a counter of the items in stock or a countdown of the time left for each offer to end.

            As you will see, there are a lot of strategies to sell more these Black Friday and Cyber ​​Monday. If you follow these instructions and review the posts we have recommended, you will surely improve the results, and if you need a payment technology that favors sales while gaining security, do not hesitate to contact us.

             

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