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Addressing payments in the most successful subscription business models

The boom in the digitization of physical businesses and digital native ventures during the pandemic has led to the proliferation of subscription, membership, or flat-rate business models. These are services, usually digital, that are enjoyed during the entire period of time for which you are subscribed. Popular examples of businesses that run on this system are Netflix, Spotify, or the “premium” format of many apps and websites.


This payment system has great advantages for the company that adopts it, since it easily achieves recurring income and offers countless ways to retain customers and keep them subscribed to its services. To better understand how these business models work and how PaynoPain can help easily charge their customers, let’s look at examples of types of subscription payment businesses that are currently very successful:



Content and entertainment platforms


We all know the big boys, but there are more and more options for digital entertainment platforms that charge per subscription. Movies and series, music, books, video games… Also others where independent content creators upload their creations and their followers can pay a subscription to access them, for example Patreon or Ko-fi. Digital newspapers with paid subscriptions would also fall into this category.


Subscriptions to these services usually have a monthly frequency and customers are very aware of the expense involved, so the content must maintain a good level of quality and strive to keep users loyal. And, of course, the best way to ensure payments and maintain proper management is to have a payment gateway such as Paylands, with a specific and complete tool for subscriptions.



Gyms and other physical services


Neither subscriptions are something new nor only digital services charge for this system. A good example is gyms, which have been using this business model for many years.


For physical services, our digital subscription payment system is also very practical, allowing users to manage their payments virtually and forget about both cash and cards. The physical business can control the payments of its customers from the Paylands digital control panel and take advantage of the same advantages that we offer to virtual businesses.





Most of the service apps that emerge today use the “freemium” system, which consists of offering a small part of the services for free and a more “premium” part under payment of a periodic subscription.


Although there may be monthly or quarterly payment options (for example), it is common for app subscriptions to be made for periods of one year, since they are usually very low fees, of a few euros. If customers are satisfied, they will very often forget that they are paying for the service and the optimal thing will be for the subscription to be renewed automatically without further complication for either party.



Individualized services: coaching, trainers, advisors… 


One type of entrepreneurship that has emerged strongly during the pandemic are personal projects for individualized services, such as coaching, personal trainers, all kinds of advice… And many of them are born directly in their digital version, since it allows them to reach a much wider audience while saving resources.


This type of project may require a single one-time payment or a subscription, and in both cases having Paylands as a payment gateway will have enormous advantages, since the entrepreneurs will be able to send a payment link by email, sms, whatsapp, etc. for a punctual, easy and simple payment, or to subscribe their clients and enjoy all the advantages of our tool.



What does the Paylands subscription payment tool allow you to do?


  • Create your own subscription plans: Paylands allows you to establish automated payments with the desired frequency and amount so that each business can create their own subscription plans.


  • Make different collection attempts: if the client does not have money in his account at the time of collection or any other setback occurs, there is no reason to lose the client or have to invest time and resources to solve the incident. With Paylands it is possible to set the desired number of payment attempts so that, automatically, the subscription will be tried again for X days.


  • Check the balance in advance with a pre-authorization: it is also possible to ensure the payment before the moment of payment of the subscription arrives, using the pre-authorization functionality. Thus, in advance of the collection date, Paylands will send an order to verify that there is sufficient balance in the account and retain the amount to be paid to ensure the payment of the subscription when the time comes.


  • Receive notifications with processed charges: by configuring a URL, each time a subscription is generated or a payment is processed, a notification with the stipulated data will arrive at the configured URL. In this way, it will be much easier to automate the entire process without losing control of the information at any time.



What makes the subscription payment system different from PaynoPain?


Beyond the advantages of the service and the rest of the tools of the Paylands payment gateway that facilitate all your clients’ payments, at PaynoPain we differentiate ourselves by offering a close and personalized service to our clients. We listen to your needs and improve our tools based on them. For this reason, Paylands is constantly evolving and improving.



If your business has specific payment needs, don’t hesitate to contact us and explain what they are. Very possibly we will find a way to help you:


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    How to accept Bitcoin and other cryptocurrencies as a payment method in your e-commerce store

    One of the sectors that we have worked with for years is cryptocurrencies, both as payment providers for major crypto exchange platforms, as well as offering the cryptocurrency payment gateway service for e-commerce stores. We know that the importance of blockchain technology and cryptocurrencies will be even greater in the future and we have opted for them from the first moment.


    During the last months, with the significant rise that Bitcoin is experiencing, many businesses are choosing to start charging in this popular cryptocurrency and others. Taking this step is really easy if you have the correct payment provider, as is our case.



    Cryptocurrencies have great advantages as a payment method


    Among the most outstanding:


    1. Payments are immediate and global: without geographic restrictions or bureaucratic procedures involved, cryptocurrencies can be exchanged immediately between any two points in the world.
    2. Payments are faster and more comfortable: paying with Bitcoin and other cryptocurrencies through our payment platform is as simple as scanning a QR code, this speeds up the payment process and favors conversion.
    3. Chargebacks cannot occur: transactions with these virtual currencies are irreversible, so the client will not have the possibility to request a return of the payment without negotiating it with the merchant beforehand.
    4. It is a differentiating value for commerce: every day more people have Bitcoin and other cryptocurrencies in their virtual wallet and declare themselves fans of the blockchain. For these people, being able to pay online with their cryptocurrencies is important, so they will preferably choose e-commerce stores that allow it.




    How to start charging with Bitcoin and other cryptocurrencies in your e-commerce store


    The truth is that if you use Paylands as your payment gateway, the process is so simple that it is not necessary to even specify steps. When starting to work with our payment platform, it will be necessary to specify which payment methods you want to incorporate (credit and debit cards, Bizum, cryptocurrencies…) and our commercial, administrative and technical teams will work to launch Paylands as soon as possible in your e-commerce store, in addition to solving any questions that may arise in the process.



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      5 challenges and opportunities for ecommerce or online sales in 2021

      2020 has been a really complicated year for everyone on an economic level, and if there is something we can make clear at the moment, it is that it will be a turning point in retail, specifically in its digital version, e-commerce or online sales.


      And everything indicates that 2021 will be when the ecommerce trends started during the first months of the pandemic settle and become widespread, so it is more than convenient to know them as soon as possible to implement those that interest our business and put ourselves ahead of the competition.


      At PaynoPain, as experts in online payment technologies, we have made a selection of those challenges and opportunities that ecommerce or online sales will have to face in 2021. Let’s see them!


      1. The border between physical and online sales is blurred

      The excuse that a small store does not need an online presence because of its limited geographic reach has ceased to make sense during lockdown. Local businesses have had to reinvent themselves by force in order to still be in business, and having an online presence has been one of the most necessary changes, although in some cases it only implied a small web page or opening some profiles on social networks.


      But the thing is that customers have acquired new habits that they are unlikely to abandon in the future, so returning to 100% face-to-face sales will no longer be possible. And the truth is that combining the online world with the physical one has enormous advantages for companies, since it allows you to take advantage of the benefits of both and create sales combinations according to your needs: buy online and pick up in store, check the stock online and buy in store, direct an in-person customer to ecommerce when there is not enough stock in store … The options are unlimited and each business must configure its own multi-channel strategy.


      2. Social selling has come to stay, but…!

      We have already spoken other times about the boom that social selling is experiencing in social networks. The truth is that this type of online sale has been a patch solution for those businesses that have not been able or wanted to digitize their sales through their own e-commerce platform, although we know that one thing does not replace the other and will never be able to do so.


      The ideal, without a doubt, is to use social selling as a reinforcement to web sales and take advantage of its characteristics to offer close and personalized attention to potential customers, always with the support and confidence that gives being able to access the company’s site where find more information and products. And this is precisely the biggest barrier that social selling has: the lack of trust on the part of the user. Breaking that barrier through a social media strategy that is based on transparency and communication will be another challenge for companies that have not yet done so.


      3. It is time to take the international leap

      Although not all businesses will have the need or desire to sell internationally and, many times, not even nationally, the truth is that the unstoppable trend is towards globalization. Especially by those companies that have created original and unique products or services and want to export them to other countries so that other markets can get to know and enjoy them.


      And the truth is that technology makes it easier and easier, choosing the right suppliers for online sales and logistics, today it is easy to start selling in other countries, especially within the European Union itself. With common laws such as PSD2 and tools like our Paylands payment gateway, any Spanish company that wishes can start exporting their products to our neighboring countries.


      4. Buyers choose sustainability

      Of course, another trend that cannot and should not be denied is the progressive preference on the part of consumers for sustainable and local products. Many buyers have begun to base their purchases on responsibility over price or variety, and the market has undoubtedly reacted quickly by expanding the number of products that meet the requested requirements.


      Selling products with recycled materials or, at least, easily recyclable, reducing the use of plastic, ensuring fair treatment of workers throughout the manufacturing process or carrying out corporate responsibility actions are efforts that the customer values ​​more and more every day, and cannot be set aside. And if selling only to nearby regions is not within the plans of our company, it is highly recommended to start a carbon footprint compensation plan so the international client has the peace of mind that they are buying in a responsible and sustainable way.


      5. Secure payments become the only option

      With the entry into force of the famous European PSD2 payment directive in early 2021, skipping two-stage customer identification will no longer be a possibility (except for low amount payments) and secure payments will become the only option to sell both physically and online. And the truth is that it is the best for everyone, because the customer will have the peace of mind of being buying safely, but the seller will significantly reduce the number of chargebacks or payment setbacks based on alleged fraudulent purchases.


      Betting on a payment technology that facilitates compliance with PSD2 is already essential, but it is no less important to ensure that said technology allows both physical and online payments, both on the web and in social networks, facilitates internationalization and that it is implemented by a trusted company with a long history and experience such as PaynoPain.





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        Specialized payment gateway: essential in the digitization of insurance companies

        In 2020, no business sector has been spared from forced digitization, from the most analog to those that already had one foot in the internet, as is the case with insurance companies. For insurers, the time has come to work in 100% digital without ceasing to offer the customer a close and efficient service, but the time has also come to comply with PSD2 and offer secure payments as well as efficient for the client and the company itself.

        For this reason, as experts in online payments, we want to highlight the payment needs of insurance companies, their pain points and how the appropriate payment gateway can provide a solution to all of them while facilitating the digitization and compliance with PSD2 by insurers.

        What problems does an insurance company face when collecting and compensating its clients?

        • Direct debit of payments is slow and confirmation of them even more.
        • A direct debit payment can be reversed in a single click if it raises questions.
        • Card charges require customer confirmation to comply with the SCA (PSD2).
        • An expired card can stop charges and lead to costly procedures and even the loss of the customer.
        • Call centers need to comply with SCA, PCI and gain efficiency.
        • The payment of compensations is slow and this involves costly procedures and dissatisfied customers.

        Luckily, at PaynoPain we have created a payment technology specialized in solving all these problems and facilitating the automation of collections, compliance with security regulations and the satisfaction of insurers’ clients.

        Paylands payment gateway allows:

        • Collections and confirmations of payments in real time.
        • More steps to carry out the reverse of a charge.
        • Programming the automatic collection of fees without user interaction and complying with the SCA.
        • Automatic renewal of expired cards.
        • Call centers with specialized charging technologies such as IVR PCI.
        • Possibility of paying compensations in minutes with Visa Direct and Mastercard Money Send services.


        Thanks to card charging through the tokenization of payment data, many of the problems associated with charges in insurance companies are solved. If we also add the multi-channel billing (email, SMS, WhatsApp…), especially by IVR in call centers (Interactive Voice Response), and efficient tools such as Visa Direct and Martercard Money Send, we get a perfect payment platform for this sector.


        This is the case of Paylands, which also has the most advanced anti-fraud tools, a control panel with statistics and a wide variety of functionalities, and a close and fast 24/7 customer service.



        If you are looking for the best payment service for your insurance company, inform yourself without obligation about how we can help you:


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          5 reasons to open an online store if you already have a physical store

          These days everybody is talking about the importance of having an online store, even if your company is an SME. But the truth is that sometimes, when you already have a physical store that works well, it is difficult to see reasons to dedicate the time and effort necessary to create an online store or, at least, a website about the company.

          Actually there are many compelling reasons to have an online presence, whatever the business area you work with. And with the aim of clarifying ideas and giving the necessary push to those who still do not have their own website, we have compiled the 5 main reasons to open an online store if you already have a physical one:


          1. Do not lag behind the competition

          If they haven’t already, it is a matter of time before the direct competitors of a physical business create an online version of themselves. And while it is tempting to wait for this to happen to follow in their footsteps, the ideal if you want to have an advantage over the rest is to be the leader in the digital race and not a mere follower.


          The time that an online store has been open is decisive in its level of traffic and its reputation, therefore the only way to stay ahead of the competition is to open your own website as soon as possible.



          2. Reach a much larger audience (even international!)

          No matter how many customers a physical store has, it will always be geographically limited to its neighborhood, city or, at most, region. Taking the virtual leap means being able to reach as many users as you want, you just have to plan the logistics to be able to deliver the products or services nationally or even internationally.


          In addition, the fixed costs of an online store are very low, so if the expected results are not obtained as quickly as desired, this will not be an economic challenge for the business.



          3. Sell without schedules

          More and more, customers are getting used to buying online for the convenience of being able to do it from home and at any time. Work hours do not always leave free time to go shopping in physical stores and this also favors online sales.


          Therefore, an online store better adjusts to the schedules of those customers who cannot go to the physical store and serves as a complement, allowing sales 24/7. In this way, the workload in the physical business is also reduced and both worlds can even be connected allowing the collection of products purchased on the web in the store.



          4. Cheap and effective advertising

          Advertising campaigns are much cheaper on the internet than in traditional media such as press or television. And the truth is that, today, the audience that can be reached through this channel has nothing to envy the rest of the media. Ads can be created on social media, Google Ads or online media for the desired financial investment, however it is essential to have a web page to which to direct the traffic that is achieved in these campaigns. And if users can buy directly from an online store, the chances of success grow exponentially.


          In addition, online marketing campaigns have the added advantage that, if they are well configured, they have a very high profitability and, in addition, it is possible to know exactly where each client has come from to adjust the parameters and the investment.



          5. Virtual stores are immune to confinement

          Given that we are in the midst of a health crisis due to the COVID-19 pandemic and that many businesses have suffered great economic losses due to the confinement experienced, it is inevitable to take this point into account when making a decision. Those businesses that had an online version have been able to continue working and have focused on virtual sales to alleviate possible losses, while those that only had a physical store have had to close and stop all economic activity.


          We do not know if this situation will happen again in the future, but it is certainly something to consider when deciding to create an online store for our business.


          At PaynoPain we have been working for 9 years with companies that sell products and services online and providing them with comfortable and attractive means of payment, both for themselves and for their customers, for really affordable prices.


          Find out without obligation how we can help you to get online payments and don’t spend another day without an online store:


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            What trends in payment methods will emerge in 2021?

            The pandemic has accelerated the digital plans of most companies, reaching digital transformation plans that were initially going to take years to be carried out in a few months. Ecommerce has been strengthened by the pandemic and the online sales channel has become the main one for many businesses. But this is not the only trend in means of purchase and payment that COVID-19 has brought, several more have already been detected and their moment of consolidation will be in 2021.


            PSD2, payment initiation and a-commerce

            There is an event that many have forgotten but that will condition the world of online payments as much or more than the pandemic: the entry into force of PSD2. From the end of 2020 the authentication of the online buyer must be reinforced, but there will be a way to be able to make recurring charges, necessary for a-commerce (automated commerce), without the user having to identify himself each time or, at least, in a much faster way: the initiation of payments.


            And a trend that will inevitably be associated with double authentication is going to be the use of biometric features for the approval of payments. A touch with the fingerprint, the scan of the iris or the facial features will serve as confirmation to complete the payment quickly and safely for the user.


            Unified Commerce

            With the widespread digital leap that we are experiencing, the next logical step towards efficiency is to integrate all sales channels to offer a better customer experience, avoid duplication and optimize costs. To take this fundamental step, there are different technologies that will help businesses to centralize their sales, such as a payment gateway that works both offline and online but also includes social selling or apps and unifies all charges, data collection and statistics. Also, card tokenization will guarantee the security of payment data even in multi-channel mode.


            Ewallet and loyalty apps

            Although cashless payments have skyrocketed, the possibility of reducing intermediaries and that the customer can pay directly in a business’s own app is even more interesting. This is especially interesting for restaurants and cafes or companies that require great loyalty efforts, such as gas stations and service stations. Creating your own app serves to open a direct communication channel with the customer, it allows him to adopt the power to complete the entire purchase process practically independently and, in addition, it can include loyalty tools such as point cards or discount coupons . A wide range of possibilities that the pandemic has made much more necessary and that will begin to become popular from 2021.


            At PaynoPain we are experts in online payments and we are helping many Spanish and international companies to comply with the regulations and start working with the payment tools that we have seen.


            Find out how we can help your company to digitize and enjoy a more efficient payment system:


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              Management of online payments in SMEs and micro-enterprises: what is the best solution?

              A fact that is often talked about in Spain is that most of the Spanish businesses are small and medium-sized companies, but the truth is that the figure is even higher than many might imagine: according to the report ‘Entrepreneurship at Glance 2017‘ by the OECD, about 95% of Spanish companies are micro-SMEs, that is, with less than 10 employees.


              This is information that B2B service providers do not always take into account despite its importance, since these types of companies will have specific needs that have nothing to do with those of large companies or multinationals.


              At PaynoPain we provide payment services to companies of all sizes, but many of our clients are SMEs and micro-enterprises, for this reason we have managed to create the perfect products and customer experience for these types of companies. These are some of its main features:


              – Fair prices, proportional to sales: obviously a small company cannot afford the same costs than a large one, in the same way that revenues will not be the same either. For this reason, the commissions of our payment services are proportional to the sales and economic capacity of each company, always adjusting them as much as possible to maximize their benefits.


              – Easy and guided integration system: our payment gateway has plugins to integrate with most online sales platforms without any effort, in addition our support team offers constant support for the peace of mind of our clients.


              – Close and efficient customer service: we know that offering optimal service to your customers at all times is the most important thing for both large and small companies, for that reason our 24/7 customer service solves quickly and with a close and personalized treatment any problem that may arise.


              – Own security tools: small companies cannot afford to have an infinity of providers for different needs, which is why it is especially useful that our payment gateway has different security and trust-building tools for customers, such as 3D Secure or our own anti-fraud system. These tools protect both buyers and the online store from possible fraud attempts, the use of stolen cards or data theft.


              As we have seen, SMEs and micro-enterprises are the business base of Spain and it is essential that their management of online payments is simple and fluid for the convenience of all citizens. And with this objective we work at PaynoPain innovating in payment technologies and now also in financial services.


              Whether you want to integrate our payment gateway into your physical and/or virtual business or if you want to explore other ways of collaboration, write to us without any obligation and we will be happy to answer all your questions.




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                How can a payment gateway help attract customers for your hotel

                A good digital marketing strategy involves all the elements that the customer will have contact with from the moment they discover our brand until they complete the purchase process (even after that). However, some of these elements are usually underestimated, and that is the case with the payment gateway. And the truth is that a good payment gateway with tools that favor conversion can be key to avoid abandoning the purchase before completing the payment process. And this affects any business that works online, and of course hotels as well.


                Currently, still suffering the consequences of the COVID-19 crisis, the tourism sector needs more than ever to implement a strategy to improve results. For this reason, we are going to review the key parts of the payment process and how a good payment gateway can help your hotel to attract customers.


                Different payment options and DCC for international clients

                Once the customer decides to book a room and it is time to pay online, the first thing they have to decide is with which payment method they will do it. Each user has preferences and, in some cases, not having their favorite payment method can lead to the loss of a customer. To avoid this, the more options you offer on your payment gateway, the better.


                Likewise, if your hotel receives international customers, it is very possible that in some cases they come from countries with currencies other than the Euro. We all know the mistrust generated by having to pay in a currency that is not yours and with which is not clear exactly how much you are spending. To avoid this, there is the DCC (Dynamic Currency Conversion) technology that allows you to change your currency automatically during the payment process.


                Payment form integrated in the website itself and with your brand

                Building trust in the user is key to get him to become a customer, and during the payment process there is a critical moment, which is the manual entry of the card’s payment details (the most chosen payment method). Many gateways “take” the client from the hotel’s website to another website where they can complete the payment process, and this can be confusing and worrisome for users with less experience or who are more suspicious. And the truth is that it is a risk of customer loss that can be avoided simply by choosing a gateway that integrates the payment form within the hotel’s website and, ideally, that also allows it to be personalized with the brand’s logo.


                Reminder emails to complete the payment process

                Implementing a purchase process that includes the collection of basic customer data is very interesting for different reasons, one of them is to ensure contact information to be used in case the customer does not finish the payment process. In this case, if we have his e-mail address and his authorization to receive emails from our company, we may send him an email encouraging to finish the payment process and, if our payment gateway has a MoTo tool (Mail order Telephone order), in this email we can include a direct payment link so that the user can resume the payment process where they left off.


                A memorable experience begins with the first contact

                Once we have successfully got the customer and the hotel stay is over, the next step is to achieve their loyalty. We want that user to think about our hotel when they return to the city or when deciding where to go on vacation in the future. And achieving such loyalty implies having offered an optimal experience from the first contact to the check-out (or subsequent marketing emails), including the purchase process, of course.


                A long, slow or low-trust purchase process may not be enough to discourage a user who, at a particular moment, needs a room quickly or has no other option to choose from. But without a doubt, it will be much more difficult for that customer to be loyal and repeat in the future. For this reason, it is extremely important to carefully review all the points that we have previously seen and make sure that we offer the client an optimal experience in the relationship with our hotel, including the payment gateway.



                At PaynoPain we are experts in payment methods and we are helping many hotels to optimize their payment processes and improve their results with all the tools described in this article and many more. Find out without obligation about how we can also help your business through this form:


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                  Tourism businesses can find in eCommerce an important ally for the revival of the sector

                  • PaynoPain summarizes in 5 the keys to having a secure, fast and easy-to-use e-commerce, which is essential to ‘return to normality’ in the tourism sector. 
                  • PaynoPain recommends offering multi-device payment experiences, in which the users can choose the way to make the transaction and the currency that best suits their needs, and feel total security and confidence when making the transaction.


                  The coronavirus has altered the vacation plans of many this summer: only 32% of Spaniards who had made plans keep them intact after the pandemic, according to SocioMétrica. The fear of contagion and the gradual opening of borders slow down the return to normality of a sector that, if in 2019 it contributed 153.9 billion euros to the GDP of Spain’s economy, Exceltur’s forecasts are that this year its contribution  will barely exceed 70,700 million euros, the worst figure since 1999. Apart from the protection and hygiene measures, PaynoPain, a Spanish technology company specialized in the development of online payment tools, recommends that tourism operators opt for ecommerce as an ally to recover the figures prior to the pandemic.


                  “Although it is true that travel agencies and operators are, within the tourism sector, the most advanced in the adoption and use of electronic commerce – proof of this is that they generated 16% of the 11,999 million euros that they invoiced e-commerce in Spain in the second quarter of 2019, according to the CNMC-, there is still room for improvement that can be vital for recovery, ”says Jordi Nebot, CEO and co-founder of PaynoPain.

                  This way, PaynoPain recommends that those who have not yet started their journey in the online world, do it as soon as possible, since 72% of Spaniards already prefer to pay and book trips online, according to Cetelem data. The advice for those that already sell online,  is to check if their online sales systems include the following options:


                  1. 100% safe. Overcoming the fear of being scammed is still the main obstacle for a website visitor to end up becoming a customer. The best formula to guarantee security to the user and give them confidence is to comply with all the PCI regulations, the also mandatory PSD2 with its corresponding 3D Secure authentications and add extra layers of security as an intelligent anti-fraud system.
                  2. Multi platform. Currently, the computer is giving way to mobile devices such as smartphones and tablets when hiring and paying for vacations online, so it is important to have a multiplatform sales system. In this way, it will be possible to increase the conversion ratio and maximize sales opportunities.
                  3. Cards tokenization. The debit or credit card continues to be the favourite means of payment for customers, so ensuring that the user’s sensitive data is safe from any possible fraudulent use is essential. The fact of having a payment gateway capable of tokenizing card payment data in a completely indecipherable code is the best guarantee, also for the service provider since, thanks to this technology, they can check security data before executing the reservation, for example, verifying if it has been stolen or has enough money, and minimize any scam attempt.
                  4. Variety of online payment methods. It is important to consider a wide range of options so customers can find the one that best suits their needs or preferences. Thus, for example, it is interesting that the operator has a payment service that includes payment by link with 3D Secure and even IVR (Interactive Voice Response), to guarantee efficient and very secure remote charging to customers who prefer book by email and phone, respectively.
                  5. Multicurrency and digital means of exchange. The Internet opens the business to the world. For this reason, it is important to have an automatic currency conversion system, which makes it easier for foreign customers to pay with their currency. With this, not only it is possible to optimize the conversion ratio but also to offer a better online booking and payment experience. It is also convenient to open up to the use of digital currencies or cryptocurrencies as a payment method.

                  “Today it is no longer enough to be on the Internet. Businesses have to create safe, convenient and fast shopping experiences for the user. Offering dream destinations and vacations for a population eager to forget about the months of confinement and facilitate online booking and payment anytime, anywhere, regardless of device and method of payment, can be key for the recovering of the sector. That is why we create personalized shopping experiences with the business brand to build trust. In these times it is what the customer needs the most”, says Nebot.

                  PaynoPain has a specific payment gateway service for the tourism sector, Paylands, which includes all the aforementioned benefits and, in addition, a fraud monitoring tool, which shields consumer information and the operations they carry out.

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                  Shopping trends after coronavirus pandemic: How do consumers prefer to buy and pay?

                  With the state of alarm and the confinement over in Spain and other countries, many might think that we will return to normality, but everything indicates that the post-coronavirus era will be very different from the previous one. Many areas of daily life have been affected, such as work methodologies or behaviors when it comes to socializing and also consuming.

                  The new normality has a new type of consumer, the post-coronavirus consumers have changed their habits and consumption patterns during confinement and many of them will stay. The fear of catching the disease and the comfort discovered with alternative purchasing methods have led to the emergence of a new post-coronavirus consumer profile, which has already been attributed a series of very specific characteristics. Let’s see them:


                  Post-coronavirus consumer is more attentive to promotions and offers

                  The purchasing power of consumers has dropped during confinement. Although they have not left home and have barely spent money, millions of Spaniards have lost their source of income or have had to subsist without a job. It is for this reason that many non-essential sectors have noticed a drop in demand and that the consumer has begun to look at prices with a magnifying glass and to value any promotion or offer that helps them save a few euros, and this trend will continue, at least , as long as the economic situation is not the same as it was before the crisis.


                  Post-coronavirus consumers buy much more online

                  During confinement, the closure of most stores forced consumers to try online shopping. And not surprisingly, online sales have increased their results by 55% on average during the months of alarm and today (with all physical businesses already open) accounts for a third of total transactions in Western Europe. This has led many local producers and stores to digitize their business and have a greater online presence, and those who have not yet done so, have had to find alternative payment solutions such as link payment.


                  Post-coronavirus consumer chooses larger, infrequent purchases

                  Closely related to the habits we’ve seen above are the largest but infrequent purchases. This online purchase mode allows you to get better promotions and offers, save shipping costs and minimize the number of times the purchase process must be repeated.

                  And there is another related trend: the rise is the automated or subscription purchase, which consists of choosing a frequency in which certain products will come home and automate it so that you do not have to go through the payment process again. Many virtual businesses reward this type of purchase with discounts, which perfectly fits the interests of the company but also of the post-coronavirus consumers’.


                  Post-coronavirus consumer chooses innovative payment solutions

                  The cash withdrawal in Spain fell 68% during the month of March, at the beginning of the confinement. Interestingly, this has been the first crisis in which the demand for cash has decreased rather than increased. The fear of contagion has made online and contactless payment methods flourish, allowing zero contact and guaranteeing greater security. But at the same time, they are faster, more comfortable and safer payment methods, due to which everything points to the fact that the post-coronavirus consumers will continue to tend to prefer them over cash.


                  At PaynoPain we implement the necessary technology in any type of business so that it can adapt to the needs of the new post-coronavirus consumers in a simple, economic and fast way. Our Paylands payment gateway allows to respond to all the payment needs of users, in addition to many other advantages for the company.

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