pasarela de pago archivos | PaynoPain

How to accept Bitcoin and other cryptocurrencies as a payment method in your e-commerce store

One of the sectors that we have worked with for years is cryptocurrencies, both as payment providers for major crypto exchange platforms, as well as offering the cryptocurrency payment gateway service for e-commerce stores. We know that the importance of blockchain technology and cryptocurrencies will be even greater in the future and we have opted for them from the first moment.

 

During the last months, with the significant rise that Bitcoin is experiencing, many businesses are choosing to start charging in this popular cryptocurrency and others. Taking this step is really easy if you have the correct payment provider, as is our case.

 

 

Cryptocurrencies have great advantages as a payment method

 

Among the most outstanding:

 

  1. Payments are immediate and global: without geographic restrictions or bureaucratic procedures involved, cryptocurrencies can be exchanged immediately between any two points in the world.
  2. Payments are faster and more comfortable: paying with Bitcoin and other cryptocurrencies through our payment platform is as simple as scanning a QR code, this speeds up the payment process and favors conversion.
  3. Chargebacks cannot occur: transactions with these virtual currencies are irreversible, so the client will not have the possibility to request a return of the payment without negotiating it with the merchant beforehand.
  4. It is a differentiating value for commerce: every day more people have Bitcoin and other cryptocurrencies in their virtual wallet and declare themselves fans of the blockchain. For these people, being able to pay online with their cryptocurrencies is important, so they will preferably choose e-commerce stores that allow it.

 

 

 

How to start charging with Bitcoin and other cryptocurrencies in your e-commerce store

 

The truth is that if you use Paylands as your payment gateway, the process is so simple that it is not necessary to even specify steps. When starting to work with our payment platform, it will be necessary to specify which payment methods you want to incorporate (credit and debit cards, Bizum, cryptocurrencies…) and our commercial, administrative and technical teams will work to launch Paylands as soon as possible in your e-commerce store, in addition to solving any questions that may arise in the process.

 

RESOLVE ALL YOUR DOUBTS BY TALKING TO OUR COMMERCIAL TEAM:

    He leído y acepto la Política de Privacidad

    Learn More

    Trends in bookings and payment methods in the tourism sector

    Nowadays, speed and instantaneousness are protagonists in the course of daily life. With the irruption of new technologies, many of the behaviors that have been carried out have been modified. One of the clear examples is in the tourism sector, where booking and payment habits have completely changed in recent years.

    The popularization of OTAs has revolutionized the tourism sector. These online travel agencies have taken technology as an ally to offer lower prices, time savings and convenience when booking and paying online, they have even been a boost for small hotels.

    Travelers opt for online booking and payment from mobiles and computers

    According to the latest data issued by the Report from the Cetelem eCommerce Observatory, 72% of Spaniards prefer to pay for and book trips online. This data increases in the age range of 18 to 38 years, reaching 86% of the population. An age range that increasingly travels much more in search of adventure, therefore, the amount of income generated online by this group, can reach quite high numbers.

    It should also be borne in mind that, of the 72% of Spaniards who make reservations online, 47% do so using the computer and the remaining 25% use their smartphone, which means that it is important for hotels to have a multiplatform online sales system. But this does not only affect hotels, but also other companies in the tourism sector, since 46% of Spaniards contract or pay online for any vacation service or product.

    A payment gateway adapted to new consumption habits in the tourism sector

    Most of the payments made by tourists are made by debit or credit card, so it is essential to have a good payment gateway capable of tokenizing this sensitive customer data. Compliance with PSD2 regulations is no longer enough, the payment gateway must inspire confidence and security to the customer. In addition, the payment process must be quick and easy, since it is calculated that the average time spent by tourists to book a hotel at their destination does not reach just 5 minutes. Using a good payment technology is the way to make sure you don’t lose any customers during the payment process, a fairly common problem.

    But not only has there been an increase in online bookings and payments in hotels and companies in the tourism sector, reservations by phone and e-mail have also increased, so in such cases it will be important that the payment service also has a pay-per-link system with 3D Secure and even IVR (Interactive Voice Response), to achieve efficient and very secure remote collection.

    This change in habits in the way of booking and paying in hotels and companies in the tourism sector has also changed the way of traveling. Now, thanks to the speed of the internet and the power of smartphones, trips that arise unexpectedly without prior planning have become popular, reserving all services in a short time and online.

    Your hotel must provide a wide variety of online payment methods

    We also know that today 66% of Spaniards prefer to pay in advance for trips, since they thus space the expenses generated by the trip over time and do not bear them all at once when the vacation period arrives. Regarding the payment method, although the debit and credit card is still the star, the truth is that more and more travelers are opting for alternative payment methods such as cryptocurrencies. Covering a good range of different payment methods will always be a good idea, since the more options the customer finds, the more likely they are to choose us for their holidays. As well as having an automatic currency conversion system, to improve the comfort of foreign tourists who want to pay with another currency in their online booking and payment experience.

    At PaynoPain we work with the most advanced online payment technologies and our Paylands payment gateway has all the tools we have discussed and many more. The entire team at PaynoPain is very aware of the needs that our customers transfer to us and we strive every day to satisfy them.

    Would you like to improve the payment gateway of your hotel or tourist business to increase the number of reservations and online payments? Find out how to do it.

      He leído y acepto la Política de Privacidad

       

      Learn More

      Secure payment gateway: PSD2, PCI and other factors to consider when choosing it

      Today, online shoppers are more informed and more demanding than ever. When shopping at an online store, they want to make sure that it is a secure service that will guarantee that their data is protected and that they will not suffer any setbacks in the purchase process. How to guarantee this? Choosing a secure payment gateway that allows you to comply with the PSD2, PCI-DSS and other important factors for the user.

       

      Secure payment gateway: PSD2

      There has been much talk about the new European directive that regulates online payments and that, after a moratorium, will be mandatory since November 2020. This regulation seeks to increase security for the online buyer and requires he to be identified and authenticated by two different ways (mobile, pin, fingerprint, etc.) to avoid the use of stolen cards. This is simple to comply with 3DSecure technology, which through the mobile phone authenticates the buyer twice.

      In the case of special businesses such as hotels, they will need a Merchant Initiated Transactions and card tokenization service to be able to make subsequent charges with a single initial authentication.

       

      Secure payment gateway: PCI-DSS

      Any company that stores customer payment data needs to comply with PCI-DSS or Data Security Standard for the Payment Card Industry. It is for this reason that any payment gateway will need to comply with these regulations to guarantee the legality and security of its customers.

      An alternative is to opt for a PCI PROXY service to comply with the regulations without needing to be PCI. This service is quite new and especially interesting for businesses in the hotel sector such as PMS or Booking Engines.

       

      Secure payment gateway: card tokenization

      A secure payment gateway will always offer cards tokenization as a security tool, as it is the safest way to work with sensitive data with the total guarantee that they cannot be stolen or decrypted. The operation is simple: the payment data of the card is transformed into a token or code without any logical relationship between them that will be the one that will represent that card within the system from that moment.

       

      Secure payment gateway: intelligent anti-fraud system

      That it has an intelligent anti-fraud system that allows to establish dynamic risk rules is definitive to know that we are facing a secure payment gateway. This tool allows you to establish suspicious behavior parameters and block users who are at risk of using a stolen card, for example. The more customizable it is, the better it will work when it comes to avoiding fraudulent activities.

       

      At PaynoPain we are experts in online payment technologies and our Paylands payment gateway has all these security technologies and more. Without a doubt, our service offers the highest security guarantee in the market, something really important when it comes to offering trust to online customers today.

       

      Do not hesitate, find out more about our payment gateway.

      Learn More

      Christmas 2019: we reveal the perfect tool to achieve the best results and comply with the PSD2

      There are a few weeks left before Christmas and the families are starting to buy their gifts right now, so it is certainly time to be sure about the strategy you are going to follow this year so your online business has better results than ever. If you are not, we recommend that you apply or at least review these strategies that we shared to sell more on Black Friday and Cyber Monday.

      But as we know that all help is little when it comes to selling more, we have decided to share with you the secret to get better results this Christmas and also comply with the new European payment regulations PSD2.

      The tool we are talking about is called Paylands, it is our payment gateway with cutting-edge technology and the ability to change the direction of your online store sales. How is it possible? Let’s see it:

       

      Did you know that today 6 out of 10 online shoppers buy through mobile?

       

      So it will be essential that this Christmas you have implemented a payment gateway that adapts perfectly to this device and facilitates the purchase to make it a quick and simple process. This is one of the qualities of Paylands.

       

      Did you know that the average cart abandonment rate is 65%?

       

      And that 11% of them abandon the purchase process for being too complicated and 7% for not finding enough payment methods?

       

      Your goal this Christmas campaign is to reduce the abandonment rate of your online business, and with our payment technology you can simplify the payment process and offer a variety of methods to achieve it (even with cryptocurrencies!). In fact you can offer one-click payments to your regular customers.

       

      But it also allows you to resume unfinished sales by different means, such as e-mail and telephone, so you can remind users to finish their purchases and facilitate the process with the direct purchase link.

       

      Did you know that in Spain 27% of Christmas purchases are made between December 16 and early January?

       

      This can be considered last minute purchases and these are characterized by being much more impulsive. With the one-click purchase that Paylands offers to your regular customers, you will be able to repeat orders that they liked and want to give away to more than one person. A quick purchase process for purchases that need to be fast.

       

      Did you know that your online business (in Europe) must comply with PSD2 before the end of 2020 and that with Paylands you can get it right now?

       

      The new European payment regulations have focused on online payments and have greater security requirements. Updating your payment system before the end of 2020 is necessary if you want to comply with the law, but if you change to Paylands you will not have to do anything at all, apart from enjoying all the advantages it offers.

      Contact us today without obligation and in 24/48 hours you will have Paylands running in your online store so this Christmas you will enjoys the best selling results.

       

      Write us without obligation:

      Learn More

      How to sell more than ever on Black Friday and Cyber ​​Monday

      Last year we already showed you the importance of your payment gateway during Black Friday and similar dates in which a great sales peak is expected. And this year we are going to focus on marketing strategies that have proven to work especially well in these important days for online stores. Get ready to sell more than ever on Black Friday and Cyber ​​Monday!

      We will assume that you already know well the best practices that get more sales nowadays: free shipping and returns, offer the highest possible discount, do marketing campaigns in Google Ads and social networks, send mailings to your customer bases… But, just in case, here you will find several posts with different strategies to consider to improve sales results:

       

       

      But focusing on Black Friday and Cyber ​​monday, which are the dates that most worry these days, we will see some important tips to sell more than ever and that are not usually taken into account:

       

      Prepare your website (and not just the offers)

       

      Not all online businesses take into account that higher sales also means more traffic on your website and higher chances of running out of stock. Therefore, it is important to anticipate possible problems and write specific terms and conditions these dates, that are accessible from the website and that take into account any possible user complaints.

      Slow website, lack of stock or delays in shipments are the most common problems, but the more scenarios contemplate the terms and conditions, the more headaches you will save.

       

      Differentiate discounts for each day: flash deals

       

      Every year more online businesses decide to join the whole Black Friday’s and Cyber ​​Monday’s Black Week. This means starting to make discounts from the first Monday of the week (this year on November 25) and to Cyber ​​Monday itself (this year on December 2). And something that is very effective to take advantage of this week of offers and further improve sales is to differentiate discounts by days and make flash offers, as they create the feeling of urgency and reduce the amount of abandoned carts.

      So, you can choose a range of products to be on sale on Monday, another on Tuesday, another on Wednesday … And Black Friday itself and Cybermonday put more products on offer. But this is only one option: the possibilities are unlimited and you know better than anyone what can work for your business. And, of course, you must announce these flash discounts on the website, in mailings to customers, in social networks and in Google advertising, if not, it will do almost no good.

       

      Create specific campaigns

       

      There are many people who weeks earlier already start looking for products that they want to buy accompanied by the words “black friday” or “cyber monday”. Creating a Google Ads or social media campaign with these keywords and showing juicy discounts either in text or image format is a very interesting idea.

      You want to be the first result of these searches and the most eye-catching, so do not skimp on advertising, because if you reach your target audience and the discounts are worth it, the benefits will undoubtedly far outweigh the advertising investment.

       

      Use tools to create a sense of urgency

       

      There are countless tools that favor the visitor to complete the purchase process, such as complete descriptions, free shipments, verified opinions or having a payment gateway with a quick purchase process.

      But in these important days the competition is more voracious than ever, so you need to make sure that your visitors feel the need to buy in your online store and not in others, and that they do so as quickly as possible. For this there are tools that generate a sense of urgency, such as putting a counter of the items in stock or a countdown of the time left for each offer to end.

      As you will see, there are a lot of strategies to sell more these Black Friday and Cyber ​​Monday. If you follow these instructions and review the posts we have recommended, you will surely improve the results, and if you need a payment technology that favors sales while gaining security, do not hesitate to contact us.

       

      I am interested to know more about PaynoPain’s payment technology to improve the sales of my online store.

      Learn More