Christmas 2019: we reveal the perfect tool to achieve the best results and comply with the PSD2

There are a few weeks left before Christmas and the families are starting to buy their gifts right now, so it is certainly time to be sure about the strategy you are going to follow this year so your online business has better results than ever. If you are not, we recommend that you apply or at least review these strategies that we shared to sell more on Black Friday and Cyber ​​Monday.

But as we know that all help is little when it comes to selling more, we have decided to share with you the secret to get better results this Christmas and also comply with the new European payment regulations PSD2.

The tool we are talking about is called Paylands, it is our payment gateway with cutting-edge technology and the ability to change the direction of your online store sales. How is it possible? Let’s see it:

 

Did you know that today 6 out of 10 online shoppers buy through mobile?

 

So it will be essential that this Christmas you have implemented a payment gateway that adapts perfectly to this device and facilitates the purchase to make it a quick and simple process. This is one of the qualities of Paylands.

 

Did you know that the average cart abandonment rate is 65%?

 

And that 11% of them abandon the purchase process for being too complicated and 7% for not finding enough payment methods?

 

Your goal this Christmas campaign is to reduce the abandonment rate of your online business, and with our payment technology you can simplify the payment process and offer a variety of methods to achieve it (even with cryptocurrencies!). In fact you can offer one-click payments to your regular customers.

 

But it also allows you to resume unfinished sales by different means, such as e-mail and telephone, so you can remind users to finish their purchases and facilitate the process with the direct purchase link.

 

Did you know that in Spain 27% of Christmas purchases are made between December 16 and early January?

 

This can be considered last minute purchases and these are characterized by being much more impulsive. With the one-click purchase that Paylands offers to your regular customers, you will be able to repeat orders that they liked and want to give away to more than one person. A quick purchase process for purchases that need to be fast.

 

Did you know that your online business (in Europe) must comply with PSD2 before the end of 2020 and that with Paylands you can get it right now?

 

The new European payment regulations have focused on online payments and have greater security requirements. Updating your payment system before the end of 2020 is necessary if you want to comply with the law, but if you change to Paylands you will not have to do anything at all, apart from enjoying all the advantages it offers.

Contact us today without obligation and in 24/48 hours you will have Paylands running in your online store so this Christmas you will enjoys the best selling results.

 

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How to sell more than ever on Black Friday and Cyber ​​Monday

Last year we already showed you the importance of your payment gateway during Black Friday and similar dates in which a great sales peak is expected. And this year we are going to focus on marketing strategies that have proven to work especially well in these important days for online stores. Get ready to sell more than ever on Black Friday and Cyber ​​Monday!

We will assume that you already know well the best practices that get more sales nowadays: free shipping and returns, offer the highest possible discount, do marketing campaigns in Google Ads and social networks, send mailings to your customer bases… But, just in case, here you will find several posts with different strategies to consider to improve sales results:

 

 

But focusing on Black Friday and Cyber ​​monday, which are the dates that most worry these days, we will see some important tips to sell more than ever and that are not usually taken into account:

 

Prepare your website (and not just the offers)

 

Not all online businesses take into account that higher sales also means more traffic on your website and higher chances of running out of stock. Therefore, it is important to anticipate possible problems and write specific terms and conditions these dates, that are accessible from the website and that take into account any possible user complaints.

Slow website, lack of stock or delays in shipments are the most common problems, but the more scenarios contemplate the terms and conditions, the more headaches you will save.

 

Differentiate discounts for each day: flash deals

 

Every year more online businesses decide to join the whole Black Friday’s and Cyber ​​Monday’s Black Week. This means starting to make discounts from the first Monday of the week (this year on November 25) and to Cyber ​​Monday itself (this year on December 2). And something that is very effective to take advantage of this week of offers and further improve sales is to differentiate discounts by days and make flash offers, as they create the feeling of urgency and reduce the amount of abandoned carts.

So, you can choose a range of products to be on sale on Monday, another on Tuesday, another on Wednesday … And Black Friday itself and Cybermonday put more products on offer. But this is only one option: the possibilities are unlimited and you know better than anyone what can work for your business. And, of course, you must announce these flash discounts on the website, in mailings to customers, in social networks and in Google advertising, if not, it will do almost no good.

 

Create specific campaigns

 

There are many people who weeks earlier already start looking for products that they want to buy accompanied by the words “black friday” or “cyber monday”. Creating a Google Ads or social media campaign with these keywords and showing juicy discounts either in text or image format is a very interesting idea.

You want to be the first result of these searches and the most eye-catching, so do not skimp on advertising, because if you reach your target audience and the discounts are worth it, the benefits will undoubtedly far outweigh the advertising investment.

 

Use tools to create a sense of urgency

 

There are countless tools that favor the visitor to complete the purchase process, such as complete descriptions, free shipments, verified opinions or having a payment gateway with a quick purchase process.

But in these important days the competition is more voracious than ever, so you need to make sure that your visitors feel the need to buy in your online store and not in others, and that they do so as quickly as possible. For this there are tools that generate a sense of urgency, such as putting a counter of the items in stock or a countdown of the time left for each offer to end.

As you will see, there are a lot of strategies to sell more these Black Friday and Cyber ​​Monday. If you follow these instructions and review the posts we have recommended, you will surely improve the results, and if you need a payment technology that favors sales while gaining security, do not hesitate to contact us.

 

I am interested to know more about PaynoPain’s payment technology to improve the sales of my online store.

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