Nowadays, speed and instantaneousness are protagonists in the course of daily life. With the irruption of new technologies, many of the behaviors that have been carried out have been modified. One of the clear examples is in the tourism sector, where booking and payment habits have completely changed in recent years.
The popularization of OTAs has revolutionized the tourism sector. These online travel agencies have taken technology as an ally to offer lower prices, time savings and convenience when booking and paying online, they have even been a boost for small hotels.
Travelers opt for online booking and payment from mobiles and computers
According to the latest data issued by the Report from the Cetelem eCommerce Observatory, 72% of Spaniards prefer to pay for and book trips online. This data increases in the age range of 18 to 38 years, reaching 86% of the population. An age range that increasingly travels much more in search of adventure, therefore, the amount of income generated online by this group, can reach quite high numbers.
It should also be borne in mind that, of the 72% of Spaniards who make reservations online, 47% do so using the computer and the remaining 25% use their smartphone, which means that it is important for hotels to have a multiplatform online sales system. But this does not only affect hotels, but also other companies in the tourism sector, since 46% of Spaniards contract or pay online for any vacation service or product.
A payment gateway adapted to new consumption habits in the tourism sector
Most of the payments made by tourists are made by debit or credit card, so it is essential to have a good payment gateway capable of tokenizing this sensitive customer data. Compliance with PSD2 regulations is no longer enough, the payment gateway must inspire confidence and security to the customer. In addition, the payment process must be quick and easy, since it is calculated that the average time spent by tourists to book a hotel at their destination does not reach just 5 minutes. Using a good payment technology is the way to make sure you don’t lose any customers during the payment process, a fairly common problem.
But not only has there been an increase in online bookings and payments in hotels and companies in the tourism sector, reservations by phone and e-mail have also increased, so in such cases it will be important that the payment service also has a pay-per-link system with 3D Secure and even IVR (Interactive Voice Response), to achieve efficient and very secure remote collection.
This change in habits in the way of booking and paying in hotels and companies in the tourism sector has also changed the way of traveling. Now, thanks to the speed of the internet and the power of smartphones, trips that arise unexpectedly without prior planning have become popular, reserving all services in a short time and online.
Your hotel must provide a wide variety of online payment methods
We also know that today 66% of Spaniards prefer to pay in advance for trips, since they thus space the expenses generated by the trip over time and do not bear them all at once when the vacation period arrives. Regarding the payment method, although the debit and credit card is still the star, the truth is that more and more travelers are opting for alternative payment methods such as cryptocurrencies. Covering a good range of different payment methods will always be a good idea, since the more options the customer finds, the more likely they are to choose us for their holidays. As well as having an automatic currency conversion system, to improve the comfort of foreign tourists who want to pay with another currency in their online booking and payment experience.
At PaynoPain we work with the most advanced online payment technologies and our Paylands payment gateway has all the tools we have discussed and many more. The entire team at PaynoPain is very aware of the needs that our customers transfer to us and we strive every day to satisfy them.
Would you like to improve the payment gateway of your hotel or tourist business to increase the number of reservations and online payments? Find out how to do it.