{"id":10325,"date":"2025-08-06T17:37:43","date_gmt":"2025-08-06T15:37:43","guid":{"rendered":"https:\/\/paynopain.com\/glosario\/ecommerce\/"},"modified":"2026-03-30T10:27:07","modified_gmt":"2026-03-30T08:27:07","slug":"ecommerce","status":"publish","type":"glosario","link":"https:\/\/paynopain.com\/en\/glossary\/ecommerce\/","title":{"rendered":"Ecommerce"},"content":{"rendered":"

<\/span>What is ecommerce?<\/strong><\/span><\/h2>\n

Ecommerce, or electronic commerce, is a business model based on buying, selling and distributing products or services over the internet<\/strong> \u2014 essentially, it works like a virtual store. This system allows customers to easily access all the products and services a company offers, while the business uses the internet to carry out transactions and reach potential clients.<\/p>\n

<\/span>Ecommerce plugins<\/strong><\/span><\/h2>\n

In the early days, selling online was expensive and not very accessible for small businesses. Today, however, ecommerce has become an option that is often more cost-effective than a physical store.
The rise of platforms like Shopify, Prestashop, WooCommerce, Magento or Odoo<\/strong>, which allow users to build a website from scratch quickly and easily, has made creating an online store much more accessible.<\/p>\n

\"\"<\/p>\n

<\/span>The evolution of ecommerce in recent years<\/strong><\/span><\/h2>\n

Ecommerce has evolved to become the backbone of many business models, transforming traditional retail and offering customers an unprecedented level of convenience and personalisation.
After the pandemic, the sector saw major growth and has continued expanding. In Spain, according to data from the CNMC<\/strong>, during Q2 2024 ecommerce revenue exceeded \u20ac23.1 billion<\/strong>, a year-on-year increase of 12.8%<\/strong>.<\/p>\n

More than 422 million transactions<\/strong> were recorded \u2014 up 13.7%<\/strong> compared to the same period the previous year.<\/p>\n

These figures reflect not only the rapid adoption of online shopping, but also the maturity of the sector and its decisive role in the commercial strategy of companies of all sizes.<\/p>\n

\"Infographic<\/p>\n

<\/span>Benefits of ecommerce<\/strong><\/span><\/h2>\n