{"id":15567,"date":"2026-03-05T10:03:44","date_gmt":"2026-03-05T09:03:44","guid":{"rendered":"https:\/\/paynopain.com\/?post_type=glosario&p=15567"},"modified":"2026-03-05T10:04:27","modified_gmt":"2026-03-05T09:04:27","slug":"roi","status":"publish","type":"glosario","link":"https:\/\/paynopain.com\/en\/glossary\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"

<\/span>What is ROI?<\/b><\/span><\/h2>\n

ROI<\/b> (<\/span>Return on Investment<\/span><\/i>) is a metric that <\/span>measures the profitability of an investment<\/b>. It indicates how much net profit an investment generates in relation to the cost incurred to make it.<\/span><\/p>\n

ROI makes it possible to evaluate whether an action, campaign, or project has been profitable and to compare different investment efforts in order to make data-driven decisions.<\/span><\/p>\n

<\/span>How is ROI calculated?<\/b><\/span><\/h2>\n

ROI is calculated as follows:<\/span><\/p>\n

    \n
  1. Subtract <\/span>the cost of the investment<\/b> from t<\/span>he revenue obtained<\/b> to determine the <\/span>net profit<\/b>.<\/span><\/li>\n
  2. Divide the net profit by the <\/span>cost of the investment<\/b>.<\/span><\/li>\n
  3. Multiply the result by 100 to express it as a percentage.<\/span><\/li>\n<\/ol>\n

    \"Infographic<\/p>\n

    <\/span>Why is ROI important?<\/b><\/span><\/h2>\n
      \n
    • It allows t<\/span>he effectiveness of an investment to be evaluated.<\/b><\/li>\n
    • It helps<\/span> compare different projects or campaigns<\/b>.<\/span><\/li>\n
    • It facilitates <\/span>strategic decision-making <\/b>based on measurable results.<\/span><\/li>\n
    • It helps<\/span> justify spending <\/b>to company stakeholders or decision-makers.<\/span> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      What is ROI?
      \nROI (Return on Investment) is a metric that measures the profitability of an investment. It indicates how much net profit an investment generates in relation to the cost incurred to make it.<\/p>\n","protected":false},"featured_media":15727,"template":"","meta":{"_acf_changed":false},"class_list":["post-15567","glosario","type-glosario","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nROI: what it is and how to calculate it - PaynoPain<\/title>\n<meta name=\"description\" content=\"Learn what ROI is, how to calculate it step by step, and why it\u2019s key to measure profitability and make data-driven decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paynopain.com\/en\/glossary\/roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI: what it is and how to calculate it - PaynoPain\" \/>\n<meta property=\"og:description\" content=\"Learn what ROI is, how to calculate it step by step, and why it\u2019s key to measure profitability and make data-driven decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paynopain.com\/en\/glossary\/roi\/\" \/>\n<meta property=\"og:site_name\" content=\"PaynoPain\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T09:04:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/\",\"url\":\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/\",\"name\":\"ROI: what it is and how to calculate it - PaynoPain\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/paynopain.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/roi.svg\",\"datePublished\":\"2026-03-05T09:03:44+00:00\",\"dateModified\":\"2026-03-05T09:04:27+00:00\",\"description\":\"Learn what ROI is, how to calculate it step by step, and why it\u2019s key to measure profitability and make data-driven decisions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/paynopain.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/roi.svg\",\"contentUrl\":\"https:\\\/\\\/paynopain.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/roi.svg\",\"caption\":\"Icono de una mano con una inversi\u00f3n que regresa.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/glossary\\\/roi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/paynopain.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paynopain.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/paynopain.com\\\/en\\\/\",\"name\":\"PaynoPain\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paynopain.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ROI: what it is and how to calculate it - PaynoPain","description":"Learn what ROI is, how to calculate it step by step, and why it\u2019s key to measure profitability and make data-driven decisions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paynopain.com\/en\/glossary\/roi\/","og_locale":"en_US","og_type":"article","og_title":"ROI: what it is and how to calculate it - PaynoPain","og_description":"Learn what ROI is, how to calculate it step by step, and why it\u2019s key to measure profitability and make data-driven decisions.","og_url":"https:\/\/paynopain.com\/en\/glossary\/roi\/","og_site_name":"PaynoPain","article_modified_time":"2026-03-05T09:04:27+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/paynopain.com\/en\/glossary\/roi\/","url":"https:\/\/paynopain.com\/en\/glossary\/roi\/","name":"ROI: what it is and how to calculate it - PaynoPain","isPartOf":{"@id":"https:\/\/paynopain.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paynopain.com\/en\/glossary\/roi\/#primaryimage"},"image":{"@id":"https:\/\/paynopain.com\/en\/glossary\/roi\/#primaryimage"},"thumbnailUrl":"https:\/\/paynopain.com\/wp-content\/uploads\/2026\/03\/roi.svg","datePublished":"2026-03-05T09:03:44+00:00","dateModified":"2026-03-05T09:04:27+00:00","description":"Learn what ROI is, how to calculate it step by step, and why it\u2019s key to measure profitability and make data-driven decisions.","breadcrumb":{"@id":"https:\/\/paynopain.com\/en\/glossary\/roi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paynopain.com\/en\/glossary\/roi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paynopain.com\/en\/glossary\/roi\/#primaryimage","url":"https:\/\/paynopain.com\/wp-content\/uploads\/2026\/03\/roi.svg","contentUrl":"https:\/\/paynopain.com\/wp-content\/uploads\/2026\/03\/roi.svg","caption":"Icono de una mano con una inversi\u00f3n que regresa."},{"@type":"BreadcrumbList","@id":"https:\/\/paynopain.com\/en\/glossary\/roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/paynopain.com\/en\/"},{"@type":"ListItem","position":2,"name":"ROI"}]},{"@type":"WebSite","@id":"https:\/\/paynopain.com\/en\/#website","url":"https:\/\/paynopain.com\/en\/","name":"PaynoPain","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paynopain.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/paynopain.com\/en\/wp-json\/wp\/v2\/glosario\/15567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paynopain.com\/en\/wp-json\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/paynopain.com\/en\/wp-json\/wp\/v2\/types\/glosario"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paynopain.com\/en\/wp-json\/wp\/v2\/media\/15727"}],"wp:attachment":[{"href":"https:\/\/paynopain.com\/en\/wp-json\/wp\/v2\/media?parent=15567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}