{"id":17340,"date":"2026-07-22T13:35:40","date_gmt":"2026-07-22T11:35:40","guid":{"rendered":"https:\/\/paynopain.com\/?post_type=glosario&p=17340"},"modified":"2026-07-22T13:35:40","modified_gmt":"2026-07-22T11:35:40","slug":"upselling","status":"publish","type":"glosario","link":"https:\/\/paynopain.com\/en\/glossary\/upselling\/","title":{"rendered":"Upselling"},"content":{"rendered":"

<\/span>What is upselling?<\/strong><\/span><\/h2>\n

Upselling<\/b> is a sales technique that involves offering a potential or existing customer a product or service similar to the one they intend to purchase, but with greater value, higher quality, or enhanced features.<\/span><\/p>\n

Unlike<\/span> cross-selling<\/b><\/a> (which aims to sell complementary products, such as a phone case for a smartphone), upselling seeks to encourage customers to spend more within the same product category by improving their initial choice.<\/span><\/p>\n

Upselling example<\/b><\/h3>\n

When a user is about to subscribe to a basic software plan and the platform suggests the \u201cPremium\u201d plan, which includes advanced automation features.<\/span><\/p>\n

Another example would be an appliance <\/span>ecommerce<\/span><\/a> store that, when a customer is about to purchase a 50-inch television, suggests a 55-inch model for a very small additional cost.<\/span><\/p>\n

<\/span>Types of upselling<\/b><\/span><\/h2>\n

Upselling can be classified into different types depending on the improvement offered to the customer, such as:<\/span><\/p>\n