{"id":6008,"date":"2019-10-10T09:00:53","date_gmt":"2019-10-10T07:00:53","guid":{"rendered":"https:\/\/paynopain.com\/how-do-millennials-prefer-to-pay-and-the-generation-z\/"},"modified":"2025-11-14T09:57:21","modified_gmt":"2025-11-14T08:57:21","slug":"how-do-millennials-prefer-to-pay-and-the-generation-z","status":"publish","type":"post","link":"https:\/\/paynopain.com\/en\/blog\/how-do-millennials-prefer-to-pay-and-the-generation-z\/","title":{"rendered":"How do millennials prefer to pay? And the generation Z?"},"content":{"rendered":"<p align=\"justify\"><span style=\"font-weight: 400;\">A lot has been written about millennials, also called generation Y. They are those young people born between 1981 and 1993, who have grown up with technological changes and the popularization of the internet. And it\u2018s precisely because of this technological exhibition that has led them to have very specific characteristics as consumers and the most digital preferences when paying.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\">However, against all odds, the generation Z has arrived having very different preferences from their predecessors. These young people, born between 1994 and 2010, have already grown into the technological boom, when more information was already available on the dangers to which they were exposed, which has also given them specific characteristics but, as we have said, very different from those of millennials.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\">These two generations are currently the main target of consumer marketing, as they combine all people who are currently between 19 and 38 years old, that is, those who begin to have economic capacity to consume independently and those who consume the most (in Spain, from 38 to 44 years old).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_millennials_prefer_to_buy_and_pay\"><\/span><b>How do millennials prefer to buy and pay?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-weight: 400;\">Millennials are the ones who buy the most online, especially through mobile phones. They don\u2019t like to pay on credit, but they do want to have different forms of payment to choose from, the debit card being their favorite.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\">They like to be able to compare and choose the best option in each case, so they value the opinions of other customers and any data that helps them in their decision making. They\u2019re demanding in their online purchases, so it\u2019s best to offer quality products and discounts whenever you have occasion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_prefer_to_buy_and_pay_the_Z_generation\"><\/span><b>How do you prefer to buy and pay the Z generation?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-weight: 400;\">Although they have some points in common with the previous generation, in this case we see a fundamental difference: far from preferring to make purchases through the smartphone or even the computer, the youngest choose physical stores to achieve greater immediacy and an experience of purchase shared with friends. The debit card (physical or digital) is also their favorite choice to pay.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\">In common with millennials we find that they are also very demanding and like to compare, so the way to get their attention with a website and get the sale will be to offer them an offer that they cannot refuse: quality products, with fast delivery, endorsed by other buyers and, if possible, at the best market price.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\">But, if both generations have something in common, it\u2019s their requirement in the level of security and trust that an online business should transmit. Therefore, it\u2019s very important to put effort into all the details that will make your site offer the right image.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\">Choosing a payment gateway that\u2019s integrated into the website, has a good security system and doesn\u2019t require many steps to complete orders is essential. This is the case of\u00a0 Paylands payment gateway.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\">If you want more information on how to make your online business more attractive to millennials and Z generation, find out about Paylands <strong>through <a href=\"https:\/\/paynopain.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">this form<\/a>.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot has been written about millennials, also called generation Y. They are those young people born between 1981 and 1993, who have grown up with technological changes and the popularization of the internet. And it\u2018s precisely because of this technological exhibition that has led them to have very specific characteristics as consumers and the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-6008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do millennials prefer to pay? 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