Chargebacks are one of the worst fears of any online business manager. Unlike refunds, chargebacks are executed directly by the financial institution, forcing the refund of the amount to the customer, instead of the seller himself by mutual agreement as in the case of refunds. This situation occurs, in most cases, when the customer does not recognize the purchase as his own (fraud) or when the order arrives late or in poor condition.<\/p>\n
In cases where there is no fraud, there are some very simple but effective changes that will help you reduce chargebacks in your online business:<\/p>\n
– Return policy:<\/strong> Clearly and visually offer refunds to customers who are not satisfied with their purchase, so they will contact your online business before initiating a chargeback.<\/p>\n – Legal name on transactions:<\/strong> make sure that the description of the charge that appears on the customer’s account does not leave room for error about the website where the purchase was made, to avoid chargebacks for not recognizing the purchase as their own.<\/p>\n – Confirmation of receipt:<\/strong> it is very important that the customer signs the receipt when he receives the package, so that he cannot deny having received it and, above all, that you keep a copy.<\/p>\n