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Addressing payments in the most successful subscription business models

The boom in the digitization of physical businesses and digital native ventures during the pandemic has led to the proliferation of subscription, membership, or flat-rate business models. These are services, usually digital, that are enjoyed during the entire period of time for which you are subscribed. Popular examples of businesses that run on this system are Netflix, Spotify, or the “premium” format of many apps and websites.


This payment system has great advantages for the company that adopts it, since it easily achieves recurring income and offers countless ways to retain customers and keep them subscribed to its services. To better understand how these business models work and how PaynoPain can help easily charge their customers, let’s look at examples of types of subscription payment businesses that are currently very successful:



Content and entertainment platforms


We all know the big boys, but there are more and more options for digital entertainment platforms that charge per subscription. Movies and series, music, books, video games… Also others where independent content creators upload their creations and their followers can pay a subscription to access them, for example Patreon or Ko-fi. Digital newspapers with paid subscriptions would also fall into this category.


Subscriptions to these services usually have a monthly frequency and customers are very aware of the expense involved, so the content must maintain a good level of quality and strive to keep users loyal. And, of course, the best way to ensure payments and maintain proper management is to have a payment gateway such as Paylands, with a specific and complete tool for subscriptions.



Gyms and other physical services


Neither subscriptions are something new nor only digital services charge for this system. A good example is gyms, which have been using this business model for many years.


For physical services, our digital subscription payment system is also very practical, allowing users to manage their payments virtually and forget about both cash and cards. The physical business can control the payments of its customers from the Paylands digital control panel and take advantage of the same advantages that we offer to virtual businesses.





Most of the service apps that emerge today use the “freemium” system, which consists of offering a small part of the services for free and a more “premium” part under payment of a periodic subscription.


Although there may be monthly or quarterly payment options (for example), it is common for app subscriptions to be made for periods of one year, since they are usually very low fees, of a few euros. If customers are satisfied, they will very often forget that they are paying for the service and the optimal thing will be for the subscription to be renewed automatically without further complication for either party.



Individualized services: coaching, trainers, advisors… 


One type of entrepreneurship that has emerged strongly during the pandemic are personal projects for individualized services, such as coaching, personal trainers, all kinds of advice… And many of them are born directly in their digital version, since it allows them to reach a much wider audience while saving resources.


This type of project may require a single one-time payment or a subscription, and in both cases having Paylands as a payment gateway will have enormous advantages, since the entrepreneurs will be able to send a payment link by email, sms, whatsapp, etc. for a punctual, easy and simple payment, or to subscribe their clients and enjoy all the advantages of our tool.



What does the Paylands subscription payment tool allow you to do?


  • Create your own subscription plans: Paylands allows you to establish automated payments with the desired frequency and amount so that each business can create their own subscription plans.


  • Make different collection attempts: if the client does not have money in his account at the time of collection or any other setback occurs, there is no reason to lose the client or have to invest time and resources to solve the incident. With Paylands it is possible to set the desired number of payment attempts so that, automatically, the subscription will be tried again for X days.


  • Check the balance in advance with a pre-authorization: it is also possible to ensure the payment before the moment of payment of the subscription arrives, using the pre-authorization functionality. Thus, in advance of the collection date, Paylands will send an order to verify that there is sufficient balance in the account and retain the amount to be paid to ensure the payment of the subscription when the time comes.


  • Receive notifications with processed charges: by configuring a URL, each time a subscription is generated or a payment is processed, a notification with the stipulated data will arrive at the configured URL. In this way, it will be much easier to automate the entire process without losing control of the information at any time.



What makes the subscription payment system different from PaynoPain?


Beyond the advantages of the service and the rest of the tools of the Paylands payment gateway that facilitate all your clients’ payments, at PaynoPain we differentiate ourselves by offering a close and personalized service to our clients. We listen to your needs and improve our tools based on them. For this reason, Paylands is constantly evolving and improving.



If your business has specific payment needs, don’t hesitate to contact us and explain what they are. Very possibly we will find a way to help you:


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    Specialized payment gateway: essential in the digitization of insurance companies

    In 2020, no business sector has been spared from forced digitization, from the most analog to those that already had one foot in the internet, as is the case with insurance companies. For insurers, the time has come to work in 100% digital without ceasing to offer the customer a close and efficient service, but the time has also come to comply with PSD2 and offer secure payments as well as efficient for the client and the company itself.

    For this reason, as experts in online payments, we want to highlight the payment needs of insurance companies, their pain points and how the appropriate payment gateway can provide a solution to all of them while facilitating the digitization and compliance with PSD2 by insurers.

    What problems does an insurance company face when collecting and compensating its clients?

    • Direct debit of payments is slow and confirmation of them even more.
    • A direct debit payment can be reversed in a single click if it raises questions.
    • Card charges require customer confirmation to comply with the SCA (PSD2).
    • An expired card can stop charges and lead to costly procedures and even the loss of the customer.
    • Call centers need to comply with SCA, PCI and gain efficiency.
    • The payment of compensations is slow and this involves costly procedures and dissatisfied customers.

    Luckily, at PaynoPain we have created a payment technology specialized in solving all these problems and facilitating the automation of collections, compliance with security regulations and the satisfaction of insurers’ clients.

    Paylands payment gateway allows:

    • Collections and confirmations of payments in real time.
    • More steps to carry out the reverse of a charge.
    • Programming the automatic collection of fees without user interaction and complying with the SCA.
    • Automatic renewal of expired cards.
    • Call centers with specialized charging technologies such as IVR PCI.
    • Possibility of paying compensations in minutes with Visa Direct and Mastercard Money Send services.


    Thanks to card charging through the tokenization of payment data, many of the problems associated with charges in insurance companies are solved. If we also add the multi-channel billing (email, SMS, WhatsApp…), especially by IVR in call centers (Interactive Voice Response), and efficient tools such as Visa Direct and Martercard Money Send, we get a perfect payment platform for this sector.


    This is the case of Paylands, which also has the most advanced anti-fraud tools, a control panel with statistics and a wide variety of functionalities, and a close and fast 24/7 customer service.



    If you are looking for the best payment service for your insurance company, inform yourself without obligation about how we can help you:


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      What role will online payments play in the new post-COVID-19 normality?

      The health crisis caused by COVID-19 has triggered numerous economic and social changes that, in all likelihood, will largely remain in the new postcoronavirus normality. As we have talked about several times lately, businesses that didn’t previously have an online presence have been forced to virtualize in order to continue offering service to the confined population and not having significant economic losses.


      For their part, those businesses that didn’t have an online store or the possibility of creating one at the moment, have found an intermediate solution in our pay-by-link service, through which their customers have been able to order and pay by contacting them directly by different online channels. Ultimately, it’s a way to take the digital leap with minimal investment, an affordable option for any business.


      As expected, during the confinement online purchases are estimated to have increased by 55%, being the only way to continue providing goods to citizens while maintaining social distancing and security measures established by the authorities. But it’s also anticipated that this number will never return to what it was before quarantine, initially for fear of contagion and, in the long term, for the total acquisition of the new buying habit.


      On the other hand, businesses that have been able to remain open, such as supermarkets and grocery stores, have seen the use of card and contactless payments increase significantly, due to consumers’ fear of using cash because of its large bacteria transmission capacity (not viruses). Not surprisingly, the cash withdrawal fell 68% in March. Contactless payments have been especially favored by the bank’s decision to increase the payment limit hereby from € 20 to € 50 without the need to insert the pin into the dataphone. This decision has been given by the recommendation of the European Banking Authority, with the aim of avoiding physical contact with the terminals as much as possible and thus reducing the possibility of contagion.


      All these measures and new habits acquired reaffirm a trend that had been going on for years, the trend towards the total digitization of payments and the residual use of cash. And, although the classic means of payment will rarely disappear, the truth is that giving the maximum possible payment options to the customer is today as the only way to avoid losing sales. For this reason, at PaynoPain we work to create innovative, very secure payment methods that meet all needs.


      Sources: Ecommerce News, Europapress

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      How do millennials prefer to pay? And the generation Z?

      A lot has been written about millennials, also called generation Y. They are those young people born between 1981 and 1993, who have grown up with technological changes and the popularization of the internet. And it‘s precisely because of this technological exhibition that has led them to have very specific characteristics as consumers and the most digital preferences when paying.

      However, against all odds, the generation Z has arrived having very different preferences from their predecessors. These young people, born between 1994 and 2010, have already grown into the technological boom, when more information was already available on the dangers to which they were exposed, which has also given them specific characteristics but, as we have said, very different from those of millennials.

      These two generations are currently the main target of consumer marketing, as they combine all people who are currently between 19 and 38 years old, that is, those who begin to have economic capacity to consume independently and those who consume the most (in Spain, from 38 to 44 years old).


      How do millennials prefer to buy and pay?

      Millennials are the ones who buy the most online, especially through mobile phones. They don’t like to pay on credit, but they do want to have different forms of payment to choose from, the debit card being their favorite.

      They like to be able to compare and choose the best option in each case, so they value the opinions of other customers and any data that helps them in their decision making. They’re demanding in their online purchases, so it’s best to offer quality products and discounts whenever you have occasion.


      How do you prefer to buy and pay the Z generation?

      Although they have some points in common with the previous generation, in this case we see a fundamental difference: far from preferring to make purchases through the smartphone or even the computer, the youngest choose physical stores to achieve greater immediacy and an experience of purchase shared with friends. The debit card (physical or digital) is also their favorite choice to pay.

      In common with millennials we find that they are also very demanding and like to compare, so the way to get their attention with a website and get the sale will be to offer them an offer that they cannot refuse: quality products, with fast delivery, endorsed by other buyers and, if possible, at the best market price.


      But, if both generations have something in common, it’s their requirement in the level of security and trust that an online business should transmit. Therefore, it’s very important to put effort into all the details that will make your site offer the right image.

      Choosing a payment gateway that’s integrated into the website, has a good security system and doesn’t require many steps to complete orders is essential. This is the case of  Paylands payment gateway.


      If you want more information on how to make your online business more attractive to millennials and Z generation, find out about Paylands through this form.


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