These days everybody is talking about the importance of having an online store, even if your company is an SME. But the truth is that sometimes, when you already have a physical store that works well, it is difficult to see reasons to dedicate the time and effort necessary to create an online store or, at least, a website about the company. Actually there are many compelling reasons to have an...
The pandemic has accelerated the digital plans of most companies, reaching digital transformation plans that were initially going to take years to be carried out in a few months. Ecommerce has been strengthened by the pandemic and the online sales channel has become the main one for many businesses. But this is not the only trend in means of purchase and payment that COVID-19 has brought,...
A fact that is often talked about in Spain is that most of the Spanish businesses are small and medium-sized companies, but the truth is that the figure is even higher than many might imagine: according to the report ‘Entrepreneurship at Glance 2017‘ by the OECD, about 95% of Spanish companies are micro-SMEs, that is, with less than 10 employees. This is information that B2B...
A good digital marketing strategy involves all the elements that the customer will have contact with from the moment they discover our brand until they complete the purchase process (even after that). However, some of these elements are usually underestimated, and that is the case with the payment gateway. And the truth is that a good payment gateway with tools that favor conversion can be key...
With the state of alarm and the confinement over in Spain and other countries, many might think that we will return to normality, but everything indicates that the post-coronavirus era will be very different from the previous one. Many areas of daily life have been affected, such as work methodologies or behaviors when it comes to socializing and also consuming. The new normality has a new...
Nowadays, speed and instantaneousness are protagonists in the course of daily life. With the irruption of new technologies, many of the behaviors that have been carried out have been modified. One of the clear examples is in the tourism sector, where booking and payment habits have completely changed in recent years. The popularization of OTAs has revolutionized the tourism sector. These...
PaynoPain summarizes in 5 the keys to having a secure, fast and easy-to-use e-commerce, which is essential to ‘return to normality’ in the tourism sector. PaynoPain recommends offering multi-device payment experiences, in which the users can choose the way to make the transaction and the currency that best suits their needs, and feel total security and confidence when making the...
Years ago, Portugal decided to modernize the traditional method of motorway payment, and to achieve it they have been working together with PaynoPain for years. Easytoll has been operating since 2015 and consists of avoiding the traveler from stopping to collect the ticket and pay on the motorways: through a modern camera license plate recognition system, the charge is processed automatically...
