Marketplace

What is a marketplace?

A marketplace is an online store that goes beyond selling its own products, allowing other sellers to offer their items through the same platform. This way, customers have access to a much wider range of products. Unlike traditional ecommerce sites, which operate as individual stores, a marketplace brings together many different sellers in one place.

It’s a relatively new business model that has grown rapidly in recent years and offers great advantages for both sellers who want to expand their online presence and customers looking for more options and competitive prices. Some of the most popular examples include Amazon, eBay and AliExpress.

Advantages of marketplaces

Greater visibility

Sellers gain access to a wide customer base without the need to invest in their own ecommerce infrastructure.

Trust and transparency

Marketplaces usually implement rating systems, reviews, and buyer protection. These tools generate trust for both new and returning customers.

Regulation and integrated mediation

The marketplace operator oversees transactions, manages payments, mediates disputes, and ensures that operations are completed correctly.

Variety of products

Buyers find multiple options for products and prices in one place, making it easier to compare and choose.

Valuable information and data

Platforms collect large volumes of data on consumer behavior, allowing sellers to optimize their offer and sales strategies based on real analysis.

Payment platform for marketplaces

At PaynoPain, we offer a payment platform specialised in marketplaces. With more than 15 years of experience in the payments industry, we’ve developed a solution designed specifically for marketplace businesses, enabling split payments between all the actors involved in the business model, with full security guarantees. If you’d like more information, feel free to reach out to our team.