Ecommerce
What is ecommerce?
Ecommerce, or electronic commerce, is a business model based on buying, selling and distributing products or services over the internet — essentially, it works like a virtual store.
This system allows customers to easily access all the products and services a company offers, while the business uses the internet to carry out transactions and reach potential clients.
Ecommerce plugins
In the early days, selling online was expensive and not very accessible for small businesses. Today, however, ecommerce has become an option that is often more cost-effective than a physical store.
The rise of platforms like Shopify, Prestashop, WooCommerce, Magento or Odoo, which allow users to build a website from scratch quickly and easily, has made creating an online store much more accessible.
The evolution of ecommerce in recent years
Ecommerce has evolved to become the backbone of many business models, transforming traditional retail and offering customers an unprecedented level of convenience and personalisation.
After the pandemic, the sector saw major growth and has continued expanding. In Spain, according to data from the CNMC, during Q2 2024 ecommerce revenue exceeded €23.1 billion, a year-on-year increase of 12.8%.
More than 422 million transactions were recorded — up 13.7% compared to the same period the previous year.
These figures reflect not only the rapid adoption of online shopping, but also the maturity of the sector and its decisive role in the commercial strategy of companies of all sizes.
Benefits of ecommerce
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Lower initial investment: Unlike a physical store, launching an ecommerce eliminates costs such as rent, utilities or property acquisition, making the model more accessible.
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Open 24/7 from anywhere: It removes geographic and time barriers — users can buy anytime, from anywhere.
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Greater reach: Products become accessible globally and the brand is easier to find compared to a physical store.
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Customer loyalty: With data analysis, businesses can detect opportunities, personalise experiences, recover abandoned carts, launch promotions and build loyalty programmes.
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Wide product range: Without the limitations of physical space, ecommerce allows a broader catalogue and faster updates based on trends.
Payment gateway for ecommerce
If you’re looking for a payment gateway for your online store, PaynoPain can help. Get in touch and our team will guide you through the best options.
If you need more information about ecommerce payment gateways, here are some useful articles:
