Is your ecommerce ready for Black Friday?

As key shopping dates such as Black Friday, Cyber Monday and Christmas approach, ecommerce businesses face a recurring challenge: managing demand peaks without affecting the customer experience.

Online payments during Black Friday

A good shopping experience means easy website navigation and a smooth payment process. A customer’s decision to buy or abandon their cart directly impacts sales.

A payment error or slow checkout can negatively affect the final purchase decision. According to our 2025 survey “Payment Methods: The Final Decision”, we found:

• Faced with a payment error, only 17% would persist until the transaction is completed.
• 11% would abandon the transaction and go to a competitor.
• Only 14% would wait to try again later.

As explained in a previous article, millennials and Gen Z are the most impatient, whereas older consumers tend to be more willing to wait.

These behaviours highlight that during demand peaks, payment gateways must offer security, speed and stability to prevent loss of sales.

Key strategies for your ecommerce during Black Friday

To maximise sales and build customer loyalty, PaynoPain recommends focusing on five strategic areas:

1. Optimised infrastructure in your virtual POS

Your ecommerce must be prepared to handle a large number of simultaneous transactions without crashes or slowdowns. Use a virtual POS capable of absorbing traffic spikes and run tests before Black Friday.

2. Fast and multichannel checkout process

Checkout should be quick and frictionless. Minimise the number of steps and provide an intuitive interface. Offer multiple payment methods: cards, Bizum, PayPal or BNPL (Buy Now, Pay Later).

3. Reinforced security in online payments

Trust is crucial to avoid cart abandonment. Work with a payment provider that uses 3D Secure, biometric authentication and AI-based fraud prevention. Monitor suspicious transactions in real time.

4. Proactive customer support

During demand peaks, anticipating issues is key. Offer live chat, email or WhatsApp support. Create an FAQ section with common solutions for checkout or navigation issues.

5. Continuous analysis and improvement

Analysing your ecommerce metrics helps you improve profitability. Abandoned cart rates, products with higher return rates or the average payment time can pinpoint weaknesses.

Maximise your online sales this Black Friday

PaynoPain, your payment gateway for ecommerce

Black Friday will be a stress test for ecommerce businesses. Implementing these measures will help you maximise conversions and strengthen loyalty among current and potential customers.

This date is an evaluation of whether your payment gateway can perform correctly. With PaynoPain’s virtual POS, success is guaranteed, so contact us now to maximise your revenue.