Digital keys for entrepreneurs: how to succeed in eCommerce

In an increasingly competitive business world, it’s no surprise that entrepreneurs must stay up to date with the latest digital trends to avoid falling behind and drive their business to success.

In Spain, 99.8% of the business fabric is made up of SMEs, according to the ‘Retrato de la PYME‘ report by the Directorate General for Industrial Strategy and Small and Medium Enterprises. And most of them are already aware of the importance of digitalisation in order to continue growing. In fact, a study by VISA and Dynata reveals that 77% of small businesses in the country already accept digital payments, reflecting their commitment to digital transformation.

If you’re starting a business, here are the keys to making the most of digital tools and boosting your sales.

How to increase sales in eCommerce?

1. Offer flexible and secure payment solutions

If you’re looking to improve your customers’ shopping experience, it’s essential to provide flexible, secure payment solutions tailored to their preferences.

Not all consumers like to pay in the same way, so it’s important to offer several payment methods, such as credit cards, digital wallets, buy now pay later (BNPL) options or Bizum. The more options you offer your customers, the easier it will be for them to complete their purchase rather than abandon their cart.

A clear example:

It’s the end of the month, and a customer’s fridge has just broken down. They need to buy a new one but can’t afford to pay the full amount upfront. However, they choose to pay using a deferred payment, allowing them to go ahead with the purchase. Without that payment method, it wouldn’t have been possible.

2. Personalise the customer experience

Another key factor in improving your relationship with customers is personalising their shopping experience.

A good way to do this is by analysing their behaviour on your online shop: what products they’ve looked at, what they’ve purchased, or what’s in their shopping cart.

With this data, you’ll be able to offer product and service recommendations that truly interest them, increasing the likelihood of conversion.

If your goal is to expand your business’s reach, there are also other strategies to consider. For example, you can offer discount codes for first-time purchases, which will encourage more users to try your products.

It’s also important to note that focusing on retaining your current customers can be more cost-effective than trying to attract new ones. To achieve this, you can create a points programme that offers benefits such as exclusive discounts, free products or early access to launches and limited-edition items.

In short, personalising the shopping experience will increase customer satisfaction, strengthen relationships, and encourage loyalty.

3. Ensure security during payment

Another essential factor is that users perceive your online store as secure, as this will determine whether they go through with a purchase or look for alternatives.

According to our latest 2024 survey, “Payment Methods: The Decisive Factor,” security is the most valued element by customers when choosing a payment method, followed by convenience. Additionally, 61% report having been targeted by phishing attempts, and more than 40% say they receive suspicious emails or SMS messages weekly.

All of this confirms the importance of having a secure payment gateway that protects your customers’ transactions and helps convey a trustworthy image.

For example, PaynoPain’s payment gateway features advanced security technologies such as tokenisation and a proprietary anti-fraud system, significantly reducing the risk of scams. This technology, along with velocity and geolocation checks, can be customised to meet each business’s specific needs.

4. Automate payments and reduce waiting times

Automating payments speeds up the invoicing process and helps SMEs get paid faster and improve cash flow. In other words, by automating processes, you’ll be able to better plan investments and cover operating expenses more quickly and with less stress.

Additionally, by reducing manual workloads, you avoid delays and administrative issues that could negatively impact the eCommerce experience and the daily operations of your business.

A clear example:

An entrepreneur offering online language classes can set up recurring payments for monthly fees. This ensures that their clients don’t forget to make payments while also guaranteeing predictable income with less effort.

5. Minimise errors and save time

Manually tracking customer data and transactions increases the risk of errors that can harm both your business and your customers. Plus, it requires a significant investment of time and energy that could be better spent on other critical tasks.

In contrast, using digital tools allows you to automate data recording while syncing directly with your business’s accounting systems. This enables you to keep a much more accurate record of all information without worrying about delays or potential human errors that could lead to financial losses.

To help you visualise this better: when you integrate your payment gateway with your invoicing software, each sale automatically generates its corresponding invoice. Thanks to this, there’s no need to constantly track your sales to create invoices manually.

Moreover, all of this increases your team’s efficiency by freeing up time that can be invested elsewhere.

Fast and secure payments to boost your eCommerce

Improve your online shop’s efficiency

In conclusion, entrepreneurs who embrace digital transformation are more likely to succeed in an ever-evolving business landscape.

To ensure your online store runs smoothly, you need to offer a variety of secure payment methods, personalise the shopping experience, and ensure the reliability of transactions. On top of that, it’s important to automate payments and register data automatically to avoid errors and free up time to focus on other priorities.

To achieve this, you need a secure payment gateway that allows you to digitalise your online store’s payments. PaynoPain’s payment gateway offers a comprehensive, omnichannel solution designed to enhance the shopping experience and optimise payment management for your eCommerce.

Digitalise your business with a secure and efficient payment gateway

Virtual POS: the key to digitalising your business

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