27 August, 2025
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The payment methods that meet the key criteria (speed, simplicity and security) have established themselves as a competitive advantage in eCommerce. One of the most effective solutions are payment links, which allow customers to make purchases via social media, WhatsApp, or email.
Below, we explain how payment links work, what advantages they bring, and how they can help optimise your online store.
Payment links are URLs generated by your payment system that direct the customer to a secure page to complete their purchase. They were developed as an evolution of digital payments to allow businesses to offer a more direct experience, bringing benefits to your online commerce.
Is it difficult to integrate them into your eCommerce? Here’s how to integrate payment links:
From the control panel of our payment tool, you can create payment links to send directly to your customers. You can specify all transaction details, such as the amount, a description of the product/service, or the link's expiry date.
Payment links are shared through the most suitable channel for the customer, whether it’s a private Instagram message, a WhatsApp chat, or an email.
The user accesses a secure payment page where they can complete the transaction immediately and with full confidence. This saves the customer time navigating the website and avoids additional steps.
As we have seen in their integration, these URLs offer several benefits that can give your online store the extra push it needs.
A direct payment link removes unnecessary steps and improves the user experience, increasing the likelihood that the purchase will be completed.
Integrating payment links into daily interactions turns them into sales opportunities. Chats and posts thus act as a gateway to your website.
Social media or messaging, combined with a payment link, allows for closer and more tailored communication with each customer.
Payment links seem like the perfect solution for your eCommerce, but without the right strategies, you won’t make the most of them.
When advertising a product on Instagram or Facebook, include the payment link so the customer can purchase instantly, without leaving the platform.
If customers have questions, don’t rely on email or phone calls. Use WhatsApp to respond in real time and send the payment link in the same chat. This prevents distractions or delays in completing the purchase.
A good idea is to send exclusive offers by email based on your customers. Plan your mailing campaigns and include payment links to facilitate immediate conversion.
A transaction via a payment link is simple for the customer, but choosing the right provider can make a big difference for your business. First, conduct market research to find a payment gateway that meets your business needs.
Opt for a gateway that meets the highest security standards (PCI DSS) and has an intuitive panel. It’s also important that it integrates easily, regardless of your eCommerce platform, whether Prestashop, Shopify, WooCommerce, or others.
A good payment solution should allow broad acceptance of different payment methods, including cards, digital wallets (Apple Pay and Google Pay), PayPal, Bizum, among others. Additionally, it should support multiple currencies if you sell internationally.
Evaluating the impact of each URL is essential. Tools that allow you to monitor campaign performance help you understand how to optimise payment links effectively.
In an increasingly innovative market, consumer purchasing habits are a key factor for your store’s growth. Payment links simplify the payment process and open new sales opportunities. Beyond email, they reach customers where they spend most of their time: social media and messaging apps.
Implementing this tool in your business strategy allows transactions to be completed in minutes. This immediacy prevents customers from abandoning purchases or switching channels. Beyond speeding up sales, it strengthens the relationship with the buyer by projecting a positive business image.
PaynoPain offers a secure solution compatible with multiple payment methods. You can manage the entire process from a single panel, track results, and optimise actions in real time.
In short, payment links are not just a tool. Used correctly, they become a strategy to diversify sales channels, improve the customer experience, and boost conversion. Integrating them into your eCommerce is a step toward a more flexible, omnichannel, and growth-oriented business model.
If you want to learn how payment links work and how to integrate them into your eCommerce, you’re in the right place. Complete the following form, and our team will be happy to answer all your questions.
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