En este artículo:
The pandemic has accelerated the digital plans of most companies, reaching digital transformation plans that were initially going to take years to be carried out in a few months. Ecommerce has been strengthened by the pandemic and the online sales channel has become the main one for many businesses. But this is not the only trend in means of purchase and payment that COVID-19 has brought, several more have already been detected and their moment of consolidation will be in 2021.
PSD2, payment initiation and a-commerce
There is an event that many have forgotten but that will condition the world of online payments as much or more than the pandemic: the entry into force of PSD2. From the end of 2020 the authentication of the online buyer must be reinforced, but there will be a way to be able to make recurring charges, necessary for a-commerce (automated commerce), without the user having to identify himself each time or, at least, in a much faster way: the initiation of payments.
And a trend that will inevitably be associated with double authentication is going to be the use of biometric features for the approval of payments. A touch with the fingerprint, the scan of the iris or the facial features will serve as confirmation to complete the payment quickly and safely for the user.
Unified Commerce
With the widespread digital leap that we are experiencing, the next logical step towards efficiency is to integrate all sales channels to offer a better customer experience, avoid duplication and optimize costs. To take this fundamental step, there are different technologies that will help businesses to centralize their sales, such as a payment gateway that works both offline and online but also includes social selling or apps and unifies all charges, data collection and statistics. Also, card tokenization will guarantee the security of payment data even in multi-channel mode.
Ewallet and loyalty apps
Although cashless payments have skyrocketed, the possibility of reducing intermediaries and that the customer can pay directly in a business's own app is even more interesting. This is especially interesting for restaurants and cafes or companies that require great loyalty efforts, such as gas stations and service stations. Creating your own app serves to open a direct communication channel with the customer, it allows him to adopt the power to complete the entire purchase process practically independently and, in addition, it can include loyalty tools such as point cards or discount coupons . A wide range of possibilities that the pandemic has made much more necessary and that will begin to become popular from 2021.
At PaynoPain we are experts in online payments and we are helping many Spanish and international companies to comply with the regulations and start working with the payment tools that we have seen.
