11 April, 2023
En este artículo:
Due to the constant changes in which we have been involved in recent years, online and contactless payments have been increasing progressively and this is what we found in the survey “New habits in payment methods in Spain that we conducted at the end of 2022: 9 out of 10 users said they did not usually carry cash on them and 88% of them said they used to make online purchases from their cell phone.
The truth is that in recent years, users have started to become familiar with wallets, contactless payments, payment alternatives such as Bizum and a whole series of payment innovations derived from digitalization. These innovations have clearly defined objectives: to make payments easier for users, safer and more efficient, and to simplify digital payments for both physical merchants and ecommerce.
That is why from PaynoPain, as a fintech company specialized in payment solutions, we want our merchants to be able to choose the most appropriate methods to meet the needs of their customers. So we incorporated Apple Pay among the portfolio of payment methods available in our payment gateway Paylands. From now on, merchants that have integrated the gateway into their business will be able to offer their customers the possibility to pay via their cell phone or smartwatch with Apple Pay.
Offering the ability to pay with digital wallets greatly simplifies the checkout process and reduces cart abandonment in online stores and therefore increases business conversions. Now, with Paylands you can provide a reliable, secure and flexible payment method that users can pay with confidence.
Wallets have become the second preferred payment method for customers to make physical purchases, after the bank card, and more than half of Spaniards already use a wallet. But why do we choose this payment method, and what do wallets offer that other options do not?
In the survey, users stated that the primary factors they considered when making a payment were convenience, security and omni-channel shopping. Apple Pay offers users a fast way to pay, with a seamless and simple payment experience.
Among the many benefits of Apple Pay payments are its speed and ease of use. Users who own a device such as the iPhone, Apple Watch, Mac or even iPad, already have the app installed to be able to pay with Apple Pay, they just have to set it up. To do so, users simply need to locate their app on their Apple device, add the corresponding cards and they will be ready to use at any merchant. In addition, another advantage of Apple Pay is that it is a very secure payment method, since any purchase must be authorized by Face ID, Touch ID or code.
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