5 steps to improve the conversion rate of your e-commerce - PaynoPain
Let's talk?

5 steps to improve the conversion rate of your e-commerce

07 March, 2019

Escrito por:PaynoPain
Cargo:Dep. Comunicación

The conversion rate of your e-commerce is one of the main metrics that will help you evaluate the sales success of your online store. If you still don’t calculate it, it's time to start taking it into account, since it's a fairly simple metric that will allow you to follow up on how your online business evolves. It’s as simple as dividing the number of sales between the number of visits to the website, the resulting percentage is the conversion rate of your e-commerce and, logically, we should try to upload it.

 

Increase the conversion rate of your e-commerce in 5 steps

1. Improves usability and facilitates the purchase

The simpler and easier to use is your online store website, the better. The ultimate goal is to facilitate navigation and, above all, the purchase, so better forget about complex websites with endless texts and infinite sub-sections (unless necessary for the type of business). Highlight the purchase buttons as much as possible and leave very clear the steps to follow to process the order. Finally, choose a payment gateway that is integrated into your website and that requires the minimum possible steps to finish the payment process.

 

2. Includes product recommendations

Many times the users don’t directly reach the product that interests them and you run the risk of them leaving your website due to lack of knowledge. The solution is to include recommendations for related products within the tab of each product, so that you give ideas and facilitate the search to the visitor. This way you’ll make sure that if you have the products that the buyers are looking for, they won’t leave without acquiring it.

3. Allows reviews on products

This technique offers great confidence to the new visitor, being able to see that other people have already acquired that product and are satisfied with their purchase. Of course it will also be important that you offer products with good value for money and an efficient customer service, so you will be sure to receive positive reviews.

 

4. Minimize shipping costs

It’s preferable that your products are a bit more expensive to amortize the cost, than your customers having to pay high shipping costs. Today there are many online stores that don’t charge shipping costs, at least from a certain amount of expense, so customers are especially reluctant to pay for them, as they will easily find another e-commerce that does not charge them.

 

5. Offer different payment methods

Some users are still distrustful in the field of online payments and other users, simply, are demanding in terms of their preferences. For this reason, the more online payment methods you offer to your customers, the easier will be for them to complete the purchase process. For example, our Paylands payment gateway allows to even charge in cryptocurrencies, to satisfy the most digitized users.

 

If you want to implement a new payment gateway in your e-commerce that will help you improve your conversion rate, contact us to learn all the advantages of Paylands. Write us through this form without any commitment:

Do you think we can be the best payment gateway for your business? Contact us!

    Company headquarters

    • United States
    • United Kingdom
    • Afghanistan (‫افغانستان‬‎)
    • Åland Islands (Åland)
    • Albania (Shqipëri)
    • Algeria (‫الجزائر‬‎)
    • American Samoa
    • Andorra
    • Angola
    • Anguilla
    • Antarctica
    • Antigua and Barbuda
    • Argentina
    • Armenia (Հայաստան)
    • Aruba
    • Australia
    • Austria (Österreich)
    • Azerbaijan (Azərbaycan)
    • Bahamas
    • Bahrain (‫البحرين‬‎)
    • Bangladesh (বাংলাদেশ)
    • Barbados
    • Belarus (Беларусь)
    • Belgium (België)
    • Belize
    • Benin (Bénin)
    • Bermuda
    • Bhutan (འབྲུག)
    • Bolivia
    • Bosnia and Herzegovina (Босна и Херцеговина)
    • Botswana
    • Bouvet Island (Bouvetøya)
    • Brazil (Brasil)
    • British Indian Ocean Territory
    • British Virgin Islands
    • Brunei
    • Bulgaria (България)
    • Burkina Faso
    • Burundi (Uburundi)
    • Cambodia (កម្ពុជា)
    • Cameroon (Cameroun)
    • Canada
    • Cape Verde (Kabu Verdi)
    • Caribbean Netherlands
    • Cayman Islands
    • Central African Republic (République Centrafricaine)
    • Chad (Tchad)
    • Chile
    • China (中国)
    • Christmas Island
    • Cocos (Keeling) Islands (Kepulauan Cocos (Keeling))
    • Colombia
    • Comoros (‫جزر القمر‬‎)
    • Congo (DRC) (Jamhuri ya Kidemokrasia ya Kongo)
    • Congo (Republic) (Congo-Brazzaville)
    • Cook Islands
    • Costa Rica
    • Côte d’Ivoire
    • Croatia (Hrvatska)
    • Cuba
    • Curaçao
    • Cyprus (Κύπρος)
    • Czech Republic (Česká republika)
    • Denmark (Danmark)
    • Djibouti
    • Dominica
    • Dominican Republic (República Dominicana)
    • Ecuador
    • Egypt (‫مصر‬‎)
    • El Salvador
    • Equatorial Guinea (Guinea Ecuatorial)
    • Eritrea
    • Estonia (Eesti)
    • Ethiopia
    • Falkland Islands (Islas Malvinas)
    • Faroe Islands (Føroyar)
    • Fiji
    • Finland (Suomi)
    • France
    • French Guiana (Guyane française)
    • French Polynesia (Polynésie française)
    • French Southern Territories (Terres australes françaises)
    • Gabon
    • Gambia
    • Georgia (საქართველო)
    • Germany (Deutschland)
    • Ghana (Gaana)
    • Gibraltar
    • Greece (Ελλάδα)
    • Greenland (Kalaallit Nunaat)
    • Grenada
    • Guadeloupe
    • Guam
    • Guatemala
    • Guernsey
    • Guinea (Guinée)
    • Guinea-Bissau (Guiné Bissau)
    • Guyana
    • Haiti
    • Heard Island and Mcdonald Islands
    • Honduras
    • Hong Kong (香港)
    • Hungary (Magyarország)
    • Iceland (Ísland)
    • India (भारत)
    • Indonesia
    • Iran (‫ایران‬‎)
    • Iraq (‫العراق‬‎)
    • Ireland
    • Isle of Man
    • Israel (‫ישראל‬‎)
    • Italy (Italia)
    • Jamaica
    • Japan (日本)
    • Jersey
    • Jordan (‫الأردن‬‎)
    • Kazakhstan (Казахстан)
    • Kenya
    • Kiribati
    • Kosovo (Kosovë)
    • Kuwait (‫الكويت‬‎)
    • Kyrgyzstan (Кыргызстан)
    • Laos (ລາວ)
    • Latvia (Latvija)
    • Lebanon (‫لبنان‬‎)
    • Lesotho
    • Liberia
    • Libya (‫ليبيا‬‎)
    • Liechtenstein
    • Lithuania (Lietuva)
    • Luxembourg
    • Macau (澳門)
    • Macedonia (FYROM) (Македонија)
    • Madagascar (Madagasikara)
    • Malawi
    • Malaysia
    • Maldives
    • Mali
    • Malta
    • Marshall Islands
    • Martinique
    • Mauritania (‫موريتانيا‬‎)
    • Mauritius (Moris)
    • Mayotte
    • Mexico (México)
    • Micronesia
    • Moldova (Republica Moldova)
    • Monaco
    • Mongolia (Монгол)
    • Montenegro (Crna Gora)
    • Montserrat
    • Morocco (‫المغرب‬‎)
    • Mozambique (Moçambique)
    • Myanmar (Burma) (မြန်မာ)
    • Namibia (Namibië)
    • Nauru
    • Nepal (नेपाल)
    • Netherlands (Nederland)
    • New Caledonia (Nouvelle-Calédonie)
    • New Zealand
    • Nicaragua
    • Niger (Nijar)
    • Nigeria
    • Niue
    • Norfolk Island
    • North Korea (조선 민주주의 인민 공화국)
    • Northern Mariana Islands
    • Norway (Norge)
    • Oman (‫عُمان‬‎)
    • Pakistan (‫پاکستان‬‎)
    • Palau
    • Palestine (‫فلسطين‬‎)
    • Panama (Panamá)
    • Papua New Guinea
    • Paraguay
    • Peru (Perú)
    • Philippines
    • Pitcairn Islands
    • Poland (Polska)
    • Portugal
    • Puerto Rico
    • Qatar (‫قطر‬‎)
    • Réunion (La Réunion)
    • Romania (România)
    • Russia (Россия)
    • Rwanda
    • Saint Barthélemy (Saint-Barthélemy)
    • Saint Helena
    • Saint Kitts and Nevis
    • Saint Lucia
    • Saint Martin (Saint-Martin (partie française))
    • Saint Pierre and Miquelon (Saint-Pierre-et-Miquelon)
    • Saint Vincent and the Grenadines
    • Samoa
    • San Marino
    • São Tomé and Príncipe (São Tomé e Príncipe)
    • Saudi Arabia (‫المملكة العربية السعودية‬‎)
    • Senegal (Sénégal)
    • Serbia (Србија)
    • Seychelles
    • Sierra Leone
    • Singapore
    • Sint Maarten
    • Slovakia (Slovensko)
    • Slovenia (Slovenija)
    • Solomon Islands
    • Somalia (Soomaaliya)
    • South Africa
    • South Georgia & South Sandwich Islands
    • South Korea (대한민국)
    • South Sudan (‫جنوب السودان‬‎)
    • Spain (España)
    • Sri Lanka (ශ්‍රී ලංකාව)
    • Sudan (‫السودان‬‎)
    • Suriname
    • Svalbard and Jan Mayen (Svalbard og Jan Mayen)
    • Swaziland
    • Sweden (Sverige)
    • Switzerland (Schweiz)
    • Syria (‫سوريا‬‎)
    • Taiwan (台灣)
    • Tajikistan
    • Tanzania
    • Thailand (ไทย)
    • Timor-Leste
    • Togo
    • Tokelau
    • Tonga
    • Trinidad and Tobago
    • Tunisia (‫تونس‬‎)
    • Turkey (Türkiye)
    • Turkmenistan
    • Turks and Caicos Islands
    • Tuvalu
    • Uganda
    • Ukraine (Україна)
    • United Arab Emirates (‫الإمارات العربية المتحدة‬‎)
    • United Kingdom
    • United States
    • U.S. Minor Outlying Islands
    • U.S. Virgin Islands
    • Uruguay
    • Uzbekistan (Oʻzbekiston)
    • Vanuatu
    • Vatican City (Città del Vaticano)
    • Venezuela
    • Vietnam (Việt Nam)
    • Wallis and Futuna
    • Western Sahara (‫الصحراء الغربية‬‎)
    • Yemen (‫اليمن‬‎)
    • Zambia
    • Zimbabwe




    Somos una fintech española que nace en 2011 con el objetivo de dar cobertura de pagos a escala global y que actualmente contamos con proyectos tecnológicos en más de 30 países alrededor del mundo.